{"id":76943,"date":"2025-12-19T09:44:45","date_gmt":"2025-12-19T08:44:45","guid":{"rendered":"https:\/\/fhi.nl\/?post_type=agenda&#038;p=76943"},"modified":"2026-02-25T14:17:47","modified_gmt":"2026-02-25T13:17:47","slug":"wots-kick-off","status":"publish","type":"agenda","link":"https:\/\/fhi.nl\/en\/agenda\/wots-kick-off\/","title":{"rendered":"WoTS Kick-off"},"content":{"rendered":"<header id=\"header\" class=\"header header--medium\">\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"header__background header__background--medium\">\n\t\t\t\t\t<img decoding=\"async\" class=\"header__background-image\" src=\"https:\/\/fhi.nl\/app\/uploads\/news\/1eb0a43b25ac081691b9963fae877a10-wots-kick-off-afbeelding-800x410px.png\" alt=\"\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\n\t<div class=\"container\">\n\t\t<div class=\"header__content\">\n\t\t\t<div class=\"header__first\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"header__title\" >\n\t\t\t\t\tWoTS Kick-off\t\t\t\t<\/h1>\n\n\t\t\t\t<div class=\"header__dots-line\">\n\t\t\t\t\t<svg width=\"431\" height=\"9\" viewbox=\"0 0 431 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M430.799 4.192a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.135 1.135 0 1 1-2.27 0 1.135 1.135 0 0 1 2.27 0Zm-27.27 0a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.39 1.39 0 1 1-2.78 0 1.39 1.39 0 0 1 2.78 0Zm-27.78 0a1.645 1.645 0 1 1-3.29 0 1.645 1.645 0 0 1 3.29 0Zm-28.29 0a1.9 1.9 0 1 1-3.799 0 1.9 1.9 0 0 1 3.799 0Zm-28.799 0a2.154 2.154 0 1 1-4.308 0 2.154 2.154 0 0 1 4.308 0Zm-29.308 0a2.41 2.41 0 1 1-4.819 0 2.41 2.41 0 0 1 4.819 0Zm-29.819 0a2.663 2.663 0 1 1-5.326.001 2.663 2.663 0 0 1 5.326-.001Zm-30.327 0a2.919 2.919 0 1 1-5.837 0 2.919 2.919 0 0 1 5.837 0Zm-30.837 0a3.173 3.173 0 1 1-6.345.001 3.173 3.173 0 0 1 6.345 0Zm-31.346 0a3.428 3.428 0 1 1-6.856 0 3.428 3.428 0 0 1 6.856 0Zm-31.856 0a3.683 3.683 0 1 1-7.365 0 3.683 3.683 0 0 1 7.365 0Zm-32.365 0a3.937 3.937 0 1 1-7.875 0 3.937 3.937 0 0 1 7.875 0Zm-32.874 0a4.192 4.192 0 1 1-8.384 0 4.192 4.192 0 0 1 8.384 0Z\" fill=\"#FFF960\"\/><\/svg>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"header__second\">\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"header__branch-logos\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"header__button button\" target=\"_blank\" href=\"https:\/\/events.fhi.nl\/kickoff-wots-2026\">\n\t\t\t\t\t\t\tRegister\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n\n\n<div class=\"text bg--offwhite\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>WoTS exhibitors kick-off<\/h2><\/div>\t\t\t\t\t\t<div class=\"text__content text__content--2-col\">\n\t\t\t<p><span style=\"font-family: 'Arial',sans-serif;\"> On April 16th, we&#039;re hosting the WoTS exhibitor kick-off at the Jaarbeurs Utrecht. You&#039;re very welcome!<\/span><\/p>\n<p><span style=\"font-family: 'Arial',sans-serif;\">We start with lunch. <\/span><span style=\"font-family: 'Arial',sans-serif;\">During this afternoon, we&#039;ll cover the practical preparations for the trade show: the floor plan, logistical improvements, exhibitor catering, visitor recruitment, Young Professionals, and visitor registration. You&#039;ll know exactly what to expect and how to optimally prepare for your participation.<\/span><\/p>\n<p><span style=\"font-family: 'Arial',sans-serif;\">During the break, various suppliers and partners will be available to answer all your practical questions. Then, an AI expert will <strong>Jarno Duursma<\/strong> takes you into the world of Artificial Intelligence and shows you in concrete terms how you can use AI to work smarter, faster and more efficiently, always with an eye for the human dimension.<\/span><\/p>\n<p><span style=\"font-family: 'Arial',sans-serif;\">Choose one of three practical workshops. Interested in more? Bring your colleagues and get more out of it together.<\/span><span style=\"font-family: 'Arial',sans-serif;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"line-height: 125%;\"><strong><span style=\"font-family: 'Arial',sans-serif;\">Creating multi-purpose content with AI<\/span><\/strong><\/li>\n<li style=\"line-height: 125%;\"><strong><span style=\"font-family: 'Arial',sans-serif;\">Workshop: AI Visual Engine: From AI image to on-brand output<\/span><\/strong><\/li>\n<li style=\"line-height: 125%;\"><strong><span style=\"font-family: 'Arial',sans-serif;\">Successful trade fair talks<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-family: 'Arial',sans-serif;\">We&#039;ll conclude the afternoon with a networking reception. A great opportunity to catch up with fellow exhibitors, partners, and the WoTS team.<\/span><\/p>\n<p><span style=\"font-family: 'Arial',sans-serif;\">Will you be there? Even if you&#039;re not registered but are considering participating in WoTS, you&#039;re very welcome.<\/span><\/p>\n<p><a class=\"header__button button\" href=\"https:\/\/events.fhi.nl\/kickoff-wots-2026\" target=\"_blank\" rel=\"noopener\">Register<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"image-text bg--dark-blue\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text__wrapper image-text__wrapper--reverse\">\n\t\t\t<div class=\"image-text-image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"472\" height=\"242\" src=\"https:\/\/fhi.nl\/app\/uploads\/news\/1eb0a43b25ac081691b9963fae877a10-wots-kick-off-afbeelding-800x410px-472x242.png\" class=\"attachment-image_text_block size-image_text_block\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/news\/1eb0a43b25ac081691b9963fae877a10-wots-kick-off-afbeelding-800x410px-472x242.png 472w, https:\/\/fhi.nl\/app\/uploads\/news\/1eb0a43b25ac081691b9963fae877a10-wots-kick-off-afbeelding-800x410px-300x154.png 300w, https:\/\/fhi.nl\/app\/uploads\/news\/1eb0a43b25ac081691b9963fae877a10-wots-kick-off-afbeelding-800x410px-768x394.png 768w, https:\/\/fhi.nl\/app\/uploads\/news\/1eb0a43b25ac081691b9963fae877a10-wots-kick-off-afbeelding-800x410px-18x9.png 18w, https:\/\/fhi.nl\/app\/uploads\/news\/1eb0a43b25ac081691b9963fae877a10-wots-kick-off-afbeelding-800x410px-576x295.png 576w, https:\/\/fhi.nl\/app\/uploads\/news\/1eb0a43b25ac081691b9963fae877a10-wots-kick-off-afbeelding-800x410px-200x103.png 200w, https:\/\/fhi.nl\/app\/uploads\/news\/1eb0a43b25ac081691b9963fae877a10-wots-kick-off-afbeelding-800x410px.png 800w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/>\t\t\t\t  <label><\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/events.fhi.nl\/kickoff-wots-2026\" target=\"_blank\" class=\"image-text-image__button\">\n\t\t\t\t\t\tRegister\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-text-content\">\n\t\t\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2 class='image-text-content__title'>Program<\/h2><\/div>\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"image-text-content__text\"><p>12:00 \u2013 12:30 Lunch<\/p>\n<p>12.30 \u2013 12.45 pm Welcome<\/p>\n<p>12.45 \u2013 13.30 hrs Operational preparation<\/p>\n<ul>\n<li>Current status \u2013 map<\/li>\n<li>Exhibitor manual<\/li>\n<li>Highlights on the trade fair floor<\/li>\n<li>Logistics \u2013 what do we do differently?<\/li>\n<li>Exhibitors catering \u2013 Jaarbeurs<\/li>\n<li>Visitor recruitment<\/li>\n<li>Young Professionals<\/li>\n<li>Visitor registration<\/li>\n<\/ul>\n<p>1:30 \u2013 2:00 PM Break<\/p>\n<p>2:00 PM \u2013 3:00 PM Artificial Intelligence \u2013 Jarno Duursma<\/p>\n<p>3:00 PM \u2013 4:00 PM Practical workshops<\/p>\n<p>4:00 \u2013 4:30 PM Closing networking reception<\/p>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"image-text bg--offwhite\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text__wrapper\">\n\t\t\t<div class=\"image-text-image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"472\" height=\"283\" src=\"https:\/\/fhi.nl\/app\/uploads\/2025\/12\/Jarno-Duursma-3-472x283.jpg\" class=\"attachment-image_text_block size-image_text_block\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/2025\/12\/Jarno-Duursma-3-472x283.jpg 472w, https:\/\/fhi.nl\/app\/uploads\/2025\/12\/Jarno-Duursma-3-300x180.jpg 300w, https:\/\/fhi.nl\/app\/uploads\/2025\/12\/Jarno-Duursma-3-768x461.jpg 768w, https:\/\/fhi.nl\/app\/uploads\/2025\/12\/Jarno-Duursma-3-18x12.jpg 18w, https:\/\/fhi.nl\/app\/uploads\/2025\/12\/Jarno-Duursma-3-576x346.jpg 576w, https:\/\/fhi.nl\/app\/uploads\/2025\/12\/Jarno-Duursma-3-200x120.jpg 200w, https:\/\/fhi.nl\/app\/uploads\/2025\/12\/Jarno-Duursma-3.jpg 938w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/>\t\t\t\t  <label><\/label>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-text-content\">\n\t\t\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2 class='image-text-content__title'>2:00 PM \u2013 3:00 PM Artificial Intelligence <\/h2><\/div>\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"image-text-content__text\"><p>AI expert\u00a0<strong>Jarno Duursma<\/strong>\u00a0 takes you into the world of Artificial Intelligence and shows you in concrete terms how you can use AI to work smarter, faster and more efficiently, always with an eye for the human dimension.<\/p>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"text bg--white\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>3:00 PM \u2013 4:00 PM Practical workshops<\/h2><\/div>\t\t\t\t\t\t<div class=\"text__content text__content--1-col\">\n\t\t\t<ul>\n<li style=\"line-height: 125%;\"><strong><span style=\"font-family: 'Arial',sans-serif;\">\u00a0Creating multi-purpose content with AI<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"line-height: 125%;\"><span style=\"font-family: 'Arial',sans-serif;\">Discover how to actively use AI to quickly and efficiently create high-quality, SEO-optimized content that perfectly matches your tone of voice. You&#039;ll learn how to transform a single piece of text into multiple content types for different channels, while maintaining optimal quality, consistency, and search engine optimization.<\/span><\/p>\n<ul>\n<li style=\"line-height: 125%;\"><strong><span style=\"font-family: 'Arial',sans-serif;\">\u00a0Workshop: AI Visual Engine: From AI image to on-brand output<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"line-height: 125%;\"><span style=\"font-family: 'Arial',sans-serif;\">AI can generate visuals incredibly quickly, but without clear direction, they rarely align with your brand. In this workshop, you&#039;ll learn how to manage AI so that the output is recognizable, consistent, and fully aligned with your visual identity.<\/span><\/p>\n<ul>\n<li style=\"line-height: 125%;\"><strong><span style=\"font-family: 'Arial',sans-serif;\">Successful trade fair talks<\/span><\/strong><\/li>\n<\/ul>\n<p style=\"line-height: 125%;\"><span style=\"font-family: 'Arial',sans-serif;\">During this interactive workshop, you&#039;ll learn how to effectively structure every trade show conversation. From a proactive greeting and effectively identifying attendees to a concrete follow-up appointment, you&#039;ll gain practical tools you can apply immediately on the trade show floor. This leads to more valuable leads and a higher return on your trade show participation.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":31318,"template":"","branches":[],"events":[8],"secretariat":[],"categories":[],"themes_tax":[],"class_list":["post-76943","agenda","type-agenda","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WoTS Kick-off - FHI, federatie van technologiebranches<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fhi.nl\/en\/agenda\/wots-kick-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WoTS Kick-off - FHI, federatie van technologiebranches\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fhi.nl\/en\/agenda\/wots-kick-off\/\" \/>\n<meta property=\"og:site_name\" content=\"FHI, federatie van technologiebranches\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T13:17:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fhi.nl\/app\/uploads\/news\/1eb0a43b25ac081691b9963fae877a10-wots-kick-off-afbeelding-800x410px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fhi.nl\/agenda\/wots-kick-off\/\",\"url\":\"https:\/\/fhi.nl\/agenda\/wots-kick-off\/\",\"name\":\"WoTS Kick-off - 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