{"id":81834,"date":"2026-05-04T11:10:37","date_gmt":"2026-05-04T09:10:37","guid":{"rendered":"https:\/\/fhi.nl\/?post_type=agenda&#038;p=81834"},"modified":"2026-05-12T16:20:54","modified_gmt":"2026-05-12T14:20:54","slug":"wots-marketing-meeting","status":"publish","type":"agenda","link":"https:\/\/fhi.nl\/en\/agenda\/wots-marketing-meeting\/","title":{"rendered":"WoTS Marketing meeting"},"content":{"rendered":"<header id=\"header\" class=\"header header--low\">\n\n\t\n\t\t\t<div class=\"header__background header__background--graphic\"><\/div>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"header__content\">\n\t\t\t<div class=\"header__first\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h6 class=\"header__subtitle\">For exhibitors<\/h6>\n\t\t\t\t\n\t\t\t\t<h1 class=\"header__title\" >\n\t\t\t\t\tWoTS Marketing Meeting\t\t\t\t<\/h1>\n\n\t\t\t\t<div class=\"header__dots-line\">\n\t\t\t\t\t<svg width=\"431\" height=\"9\" viewbox=\"0 0 431 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M430.799 4.192a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.135 1.135 0 1 1-2.27 0 1.135 1.135 0 0 1 2.27 0Zm-27.27 0a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.39 1.39 0 1 1-2.78 0 1.39 1.39 0 0 1 2.78 0Zm-27.78 0a1.645 1.645 0 1 1-3.29 0 1.645 1.645 0 0 1 3.29 0Zm-28.29 0a1.9 1.9 0 1 1-3.799 0 1.9 1.9 0 0 1 3.799 0Zm-28.799 0a2.154 2.154 0 1 1-4.308 0 2.154 2.154 0 0 1 4.308 0Zm-29.308 0a2.41 2.41 0 1 1-4.819 0 2.41 2.41 0 0 1 4.819 0Zm-29.819 0a2.663 2.663 0 1 1-5.326.001 2.663 2.663 0 0 1 5.326-.001Zm-30.327 0a2.919 2.919 0 1 1-5.837 0 2.919 2.919 0 0 1 5.837 0Zm-30.837 0a3.173 3.173 0 1 1-6.345.001 3.173 3.173 0 0 1 6.345 0Zm-31.346 0a3.428 3.428 0 1 1-6.856 0 3.428 3.428 0 0 1 6.856 0Zm-31.856 0a3.683 3.683 0 1 1-7.365 0 3.683 3.683 0 0 1 7.365 0Zm-32.365 0a3.937 3.937 0 1 1-7.875 0 3.937 3.937 0 0 1 7.875 0Zm-32.874 0a4.192 4.192 0 1 1-8.384 0 4.192 4.192 0 0 1 8.384 0Z\" fill=\"#FFF960\"\/><\/svg>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"header__second\">\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"header__branch-logos\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"header__button button\" target=\"_blank\" href=\"https:\/\/events.fhi.nl\/WoTS-Marketing-Meeting-2026\">\n\t\t\t\t\t\t\tRegister\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n\n\n<div class=\"text bg--offwhite\">\n\t<div class=\"container\">\n\t\t\t\t\t\t<div class=\"text__content text__content--1-col\">\n\t\t\t<p>During the WoTS kick-off on April 16, you saw the direction for visitor acquisition at the fair. On Thursday, June 4, we will build on this together.<\/p>\n<p>You are welcome to the marketing meeting for WoTS 2026. During this session, we will work out the concrete details of the plans. You will discover how to reach your target audience, how to effectively utilize the exhibitor kit, and how we can reinforce each other in the campaign.<\/p>\n<p>Together with other exhibitors and FHI, you work on an approach that not only attracts more visitors, but above all the right ones.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"text bg--white\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>What can you expect?<\/h2><\/div>\t\t\t\t\t\t<div class=\"text__content text__content--1-col\">\n\t\t\t<ul>\n<li>In-depth look at marketing strategy and campaigns<\/li>\n<li>Practical tips that you apply immediately<\/li>\n<li>Collaboration to reach the right target audience<\/li>\n<\/ul>\n<p><strong>Date:<\/strong> Thursday, June 4<br \/>\n<strong>Time:<\/strong> Walk-in with lunch at 12:00, end at 16:00<br \/>\n<strong>For whom:<\/strong> marketing staff of WoTS exhibitors<\/p>\n<p>Join us and help market WoTS 2026.<\/p>\n<p><a class=\"header__button button\" href=\"https:\/\/events.fhi.nl\/WoTS-Marketing-Meeting-2026\">Register<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"image-text bg--dark-blue\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text__wrapper\">\n\t\t\t<div class=\"image-text-image image-text-image--default\">\n\t\t\t\t\t\t\t\t\t<svg width=\"551\" height=\"326\" viewbox=\"0 0 551 326\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M539.801 241.758a5.29 5.29 0 0 1 5.29-5.286 5.29 5.29 0 0 1 5.29 5.286 5.29 5.29 0 0 1-5.29 5.287 5.29 5.29 0 0 1-5.29-5.287Zm-38.199-.002a4.968 4.968 0 0 1 4.968-4.965 4.968 4.968 0 0 1 4.969 4.965 4.968 4.968 0 0 1-9.937 0Zm-38.204.001a4.647 4.647 0 0 1 9.295 0 4.647 4.647 0 0 1-9.295 0Zm-38.199.001a4.326 4.326 0 0 1 8.652 0 4.326 4.326 0 0 1-8.652 0Zm-38.183-.004a4.004 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1-2.397 2.395 2.397 2.397 0 0 1-2.398-2.395Zm38.832-.001a2.076 2.076 0 0 1 4.152 0 2.076 2.076 0 0 1-4.152 0Zm38.832-.001a1.754 1.754 0 1 1 3.509.003 1.754 1.754 0 0 1-3.509-.003Zm38.848-.001a1.433 1.433 0 1 1 2.867.003 1.433 1.433 0 0 1-2.867-.003ZM0 84.037a5.29 5.29 0 0 1 5.29-5.287 5.29 5.29 0 0 1 5.29 5.287 5.29 5.29 0 0 1-5.29 5.286A5.29 5.29 0 0 1 0 84.037Zm38.848 0a4.968 4.968 0 0 1 9.937 0 4.968 4.968 0 0 1-4.969 4.966 4.968 4.968 0 0 1-4.968-4.966Zm38.828-.002a4.647 4.647 0 0 1 9.294 0 4.647 4.647 0 0 1-9.294 0Zm38.836.001a4.326 4.326 0 0 1 8.652 0 4.326 4.326 0 0 1-8.652 0Zm38.843-.001a4.005 4.005 0 0 1 8.009 0 4.004 4.004 0 0 1-8.009 0Zm38.856 0a3.682 3.682 0 0 1 7.366 0 3.682 3.682 0 0 1-7.366 0Zm38.832.001a3.361 3.361 0 0 1 6.723 0 3.361 3.361 0 0 1-6.723 0Zm38.844.001a3.04 3.04 0 0 1 6.08 0 3.04 3.04 0 0 1-6.08 0Zm38.84.001a2.718 2.718 0 1 1 5.436.002 2.718 2.718 0 0 1-5.436-.002Zm38.847-.002a2.397 2.397 0 0 1 4.795 0 2.397 2.397 0 0 1-4.795 0Zm38.832-.001a2.076 2.076 0 1 1 4.151.002 2.076 2.076 0 0 1-4.151-.002Zm38.832 0a1.754 1.754 0 1 1 3.509.002 1.754 1.754 0 0 1-3.509-.002Zm38.848-.001a1.433 1.433 0 1 1 2.866.001 1.433 1.433 0 0 1-2.866-.001Z\" fill=\"#2A5CEE\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/events.fhi.nl\/WoTS-Marketing-Meeting-2026\" target=\"_blank\" class=\"image-text-image__button\">\n\t\t\t\t\t\tRegister\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-text-content\">\n\t\t\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2 class='image-text-content__title'>Program<\/h2><\/div>\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"image-text-content__text\"><p>13:00 Start meeting, focus WoTS 2026, key priorities<\/p>\n<p>13:15 Use platforms and channels<\/p>\n<p>13:30 In-depth look at marketing strategy and campaigns<\/p>\n<p>13:45 Introduction to the workshop, with practical tips<\/p>\n<p>2:00 PM Workshop \u2013 WoTS customer journey<\/p>\n<ul>\n<li>Awareness<\/li>\n<li>Engagement<\/li>\n<li>Conversion<\/li>\n<li>Community building \/ after care<\/li>\n<\/ul>\n<p>14:30 Break<\/p>\n<p>14:45 How will we collaborate for greater reach<\/p>\n<p>15:15 Closing, plenary and interactive, head home full of inspiration!<\/p>\n<p>15:30 Drinks and chatting<\/p>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":37935,"template":"","branches":[],"events":[8],"secretariat":[],"categories":[],"themes_tax":[],"class_list":["post-81834","agenda","type-agenda","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WoTS Marketing meeting - FHI, federatie van technologiebranches<\/title>\n<meta name=\"robots\" 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