{"id":31409,"date":"2024-05-15T14:36:00","date_gmt":"2024-05-15T12:36:00","guid":{"rendered":"https:\/\/fhi.nl\/nieuws\/exhibitor-newsletter-world-of-electronics-16-5-2024\/"},"modified":"2024-07-10T11:27:37","modified_gmt":"2024-07-10T09:27:37","slug":"exhibitor-newsletter-world-of-electronics-16-5-2024","status":"publish","type":"news","link":"https:\/\/fhi.nl\/en\/news\/exhibitor-newsletter-world-of-electronics-16-5-2024\/","title":{"rendered":"EXHIBITOR NEWSLETTER WORLD OF ELECTRONICS 16-5-2024"},"content":{"rendered":"<header id=\"header\" class=\"header header--low\">\n\n\t\n\t\t\t<div class=\"header__background header__background--graphic\"><\/div>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"header__content\">\n\t\t\t<div class=\"header__first header__first--alone\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"header__title\" >\n\t\t\t\t\tEXHIBITOR NEWSLETTER WORLD OF ELECTRONICS 16-5-2024\t\t\t\t<\/h1>\n\n\t\t\t\t<div class=\"header__dots-line\">\n\t\t\t\t\t<svg width=\"431\" height=\"9\" viewbox=\"0 0 431 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M430.799 4.192a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.135 1.135 0 1 1-2.27 0 1.135 1.135 0 0 1 2.27 0Zm-27.27 0a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.39 1.39 0 1 1-2.78 0 1.39 1.39 0 0 1 2.78 0Zm-27.78 0a1.645 1.645 0 1 1-3.29 0 1.645 1.645 0 0 1 3.29 0Zm-28.29 0a1.9 1.9 0 1 1-3.799 0 1.9 1.9 0 0 1 3.799 0Zm-28.799 0a2.154 2.154 0 1 1-4.308 0 2.154 2.154 0 0 1 4.308 0Zm-29.308 0a2.41 2.41 0 1 1-4.819 0 2.41 2.41 0 0 1 4.819 0Zm-29.819 0a2.663 2.663 0 1 1-5.326.001 2.663 2.663 0 0 1 5.326-.001Zm-30.327 0a2.919 2.919 0 1 1-5.837 0 2.919 2.919 0 0 1 5.837 0Zm-30.837 0a3.173 3.173 0 1 1-6.345.001 3.173 3.173 0 0 1 6.345 0Zm-31.346 0a3.428 3.428 0 1 1-6.856 0 3.428 3.428 0 0 1 6.856 0Zm-31.856 0a3.683 3.683 0 1 1-7.365 0 3.683 3.683 0 0 1 7.365 0Zm-32.365 0a3.937 3.937 0 1 1-7.875 0 3.937 3.937 0 0 1 7.875 0Zm-32.874 0a4.192 4.192 0 1 1-8.384 0 4.192 4.192 0 0 1 8.384 0Z\" fill=\"#FFF960\"\/><\/svg>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\t<div class=\"header__meta\">\n\t<div class=\"container\">\n\t\t<div class=\"header__meta__category\">\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"header__meta__detail\">\n\t\t\t\t\t<div>Subject<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=industriele-elektronica\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tIndustrial Electronics\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"text bg--white\">\n\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"text__content text__content--1-col\">\n\t\t\t<h2>Are you participating in the fair gadget?<\/h2>\r\n<p>For many visitors, the trade show gadget is one of the reasons to come to the WoTS. With such high expectations, the bar is set high for exhibitors. This year, participants in the gadget project unanimously chose the environmental monitor: a device that measures airborne gases and noise, among other things. The design is almost complete, the bill of materials has been established, but we are still looking for enthusiastic exhibitors to sponsor the monitor.<\/p>\r\n<p><strong>Benefits for you<\/strong><\/p>\r\n<p>Exhibitors who contribute to the fair gadget have an edge at the fair. You benefit from the free publicity surrounding the gadget. Experience shows that news about the trade show gadget is well received by our media partners and the public. This results in a continuous flow of press coverage, allowing visitors to repeatedly learn about your company in the run-up to the trade show.<\/p>\r\n<p>Visitors collect the various parts of the gadget themselves at the booths. This creates a great opportunity to get people excited about your products or services as well as to meet potential customers.<\/p>\r\n<p>But not only the contact with the WoTS audience is a plus, networking with (con)colleagues in the gadget project group also provides benefits. You work with other exhibitors on a fun and useful product that has been successful at the fair for years. By sharing your knowledge and expertise, you position your company as a specialist within the field.<\/p>\r\n<p><strong>What is your investment? <\/strong><\/p>\r\n<p>There are several options for being involved in the gadget as a sponsor. Want to know more about the options and costs? Then contact <a href=\"mailto:melvin.brink@fhi.nl\">project manager Melvin Brink.<\/a><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/fhi.nl\/app\/uploads\/filemanager\/391\/1715865684_cvdf2636.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\r\n<h2>Sign up for the High Tech Trophy<\/h2>\r\n<p>As an exhibitor, how do you bring your new technology or innovation to the attention of visitors and trade press? You can do so with the <a href=\"https:\/\/fhi.nl\/en\/wots\/high-tech-trophy-en\/\">High Tech Trophy<\/a>! Do you have a novelty that you would like to show during the WoTS and that you think deserves the coveted prize? Then register via the <a href=\"https:\/\/fhi.nl\/en\/wots\/high-tech-trophy-form\/\">entry form<\/a>.<\/p>\r\n<p>All entries will get attention on our website and will be included in the communication to (potential) fair visitors. In addition, our <a href=\"https:\/\/fhi.nl\/en\/wots\/mediapartners\/\">media partners<\/a> publish articles on their platforms about the High Tech Trophy.<\/p>\r\n<p>If your product or technology makes a demonstrably positive contribution to sustainability, you have a chance of winning the Green High Tech Trophy.<\/p>\r\n<p><strong>Register before May 31<\/strong><\/p>\r\n<p>Fast deciders have an extra advantage. If you submit your novelty before May 31, you are sure to be included in the communication on our website and through our media partners. The final closing date is August 31. Until then, you can still submit your novelty, your entry will be posted on our website and you have a chance to be nominated.<\/p>\r\n<p><strong>The winners<\/strong><\/p>\r\n<p>Our expert jury evaluates all novelties prior to the fair. The four nominees present their novelty on the fair floor in an attractively designed gallery. Until Thursday afternoon, visitors can vote for their favorite in each category. During the exhibitor drinks on Thursday, September 26, the fair organization will announce the winner per world and the winner of the Green High Tech Trophy.<\/p>\r\n<p><a href=\"https:\/\/fhi.nl\/en\/wots\/high-tech-trophy-form\/\">View the conditions and register for the award<\/a><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/fhi.nl\/app\/uploads\/filemanager\/391\/1715865571_high tech trophy.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\r\n<p>On Thursday afternoon, May 23, FHI is organizing the WoTS kick-off in Jaarbeurs Utrecht.<\/p>\r\n<p>During the kick-off, practical issues will be discussed, such as the exhibition floor plan, the exhibitor manual, improvements around logistics, catering and new possibilities in visitor registration. After the substantive program, we will organize three inspiration sessions for enthusiasts. Below you will find the program and short descriptions of the inspiration sessions.<\/p>\r\n<p><a href=\"https:\/\/fhi.nl\/en\/nieuws\/meld-je-aan-voor-de-wots-exposanten-kick-off-op-23-mei-2024\/\">Register for the WoTS exhibitor kick-off on May 23, 2024 FHI, federation of technology industries<\/a><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/fhi.nl\/app\/uploads\/filemanager\/391\/1715777083_kick off.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/p>\t\t<\/div>\n\t<\/div>\n<\/div>\r\n\t<div class=\"articles bg--offwhite automatic\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"articles__header\">\r\n\t\t\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>Related articles<\/h2><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/profiel\/fhi-federatie-van-technologie-branches\/\" class=\"button button--outline\">view profile<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"post-grid post-grid--no-padding\">\r\n\t\t\t\t\n<a class=\"single-item single-item__articles\" href=\"https:\/\/fhi.nl\/en\/news\/david-temt-goliath\/\" data-id=\"36254\">\n\t<div class=\"single-item__articles-icon\">\n\t\t<svg width=\"35\" height=\"35\" viewbox=\"0 0 35 35\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<mask id=\"mask0_1182_5532\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"35\" height=\"35\">\n<path d=\"M0 0H35V35H0V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_1182_5532)\">\n<path d=\"M5.12695 9.22852H1.02539V31.9238H10.4299C12.2868 31.9238 14.0678 32.6615 15.3809 33.9746H19.6191C20.9322 32.6615 22.7132 31.9238 24.5701 31.9238H33.9746V11.2793H29.873\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M17.5 9.22852H18.1426C20.0088 7.89544 22.2237 7.17773 24.5615 7.17773H29.873V27.8223H24.5615C22.2237 27.8223 20.0088 28.54 18.1426 29.873H16.8574C14.9912 28.54 12.7763 27.8223 10.4385 27.8223H5.12695V5.12695H9.22852\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M9.22852 1.02539V21.6699C13.759 21.6699 17.5 25.3425 17.5 29.873V9.22852C17.5 4.698 13.759 1.02539 9.22852 1.02539Z\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/g>\n<\/svg>\n\t<\/div>\n\t<div class=\"single-item__articles-title\"><div class='heading-wrapper'><h3>David tames Goliath<\/h3><\/div><\/div>\n\t<div class=\"single-item__articles-terms\">\n\t\t\n\t\t\n\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">World of Industry, Technology &amp; Science<\/span>\n\t\t\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Members content<\/span>\n\t\t\t\t\t<\/div>\n\t<div class=\"single-item__articles-author-date-wrapper\">\n\t\t\t\t\t<div class=\"single-item__articles-author\">\n\t\t\t\tAPEX Dynamics BV\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"single-item__articles-date\">\n\t\t\t\tApril 12, 2022\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\n<a class=\"single-item single-item__articles\" href=\"https:\/\/fhi.nl\/en\/news\/wurth-elektronik-optocouplers-in-flyback-converters\/\" data-id=\"31938\">\n\t<div class=\"single-item__articles-icon\">\n\t\t<svg width=\"103\" height=\"103\" viewbox=\"0 0 103 103\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M49.5 98.9587V82.3076C33.3844 81.2758 20.6328 67.878 20.6328 51.5019C20.6328 35.1258 33.3844 21.728 49.5 20.6962V4.04134C24.1941 5.08952 4 25.9365 4 51.5C4 77.0635 24.1941 97.9105 49.5 98.9587ZM53.5 78.2983V61.8096H76.3238C72.5238 70.9498 63.8222 77.5397 53.5 78.2983ZM49.5 78.298V61.8096H26.681C30.4804 70.9484 39.1799 77.5377 49.5 78.298ZM47.0728 57.8096H25.3773C24.8906 55.7865 24.6328 53.6743 24.6328 51.5019C24.6328 37.3358 35.5955 25.7301 49.5 24.7058V37.013H34.0466C33.2709 37.013 32.5653 37.4615 32.2359 38.1637C31.9065 38.8659 32.0128 39.6952 32.5086 40.2916L47.0728 57.8096ZM55.9249 57.8096H77.6274C78.1141 55.7865 78.3719 53.6743 78.3719 51.5019C78.3719 37.3342 67.4068 25.7275 53.5 24.7055V37.013H68.9511C69.7268 37.013 70.4324 37.4615 70.7618 38.1637C71.0912 38.8659 70.9849 39.6952 70.4891 40.2916L55.9249 57.8096ZM53.5 82.3079V98.9587C78.8059 97.9105 99 77.0635 99 51.5C99 25.9365 78.8059 5.08952 53.5 4.04134V20.6959C69.6178 21.7254 82.3719 35.1242 82.3719 51.5019C82.3719 67.8796 69.6178 81.2784 53.5 82.3079ZM0 51.5C0 23.7271 21.9843 1.08883 49.5 0.0381213V0H51.5H53.5V0.0381213C81.0157 1.08883 103 23.7271 103 51.5C103 79.9427 79.9427 103 51.5 103C23.0573 103 0 79.9427 0 51.5ZM38.3102 41.013H64.6875L51.4989 56.8765L38.3102 41.013Z\" fill=\"#2DD881\"\/>\n<\/svg>\n\t<\/div>\n\t<div class=\"single-item__articles-title\"><div class='heading-wrapper'><h3>W\u00fcrth Elektronik optocouplers in flyback converters<\/h3><\/div><\/div>\n\t<div class=\"single-item__articles-terms\">\n\t\t\n\t\t\n\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Industrial Electronics<\/span>\n\t\t\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Design Automation &amp; Embedded Systems Event<\/span>\n\t\t\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Active components<\/span>\n\t\t\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Antennas<\/span>\n\t\t\t\t\t<\/div>\n\t<div class=\"single-item__articles-author-date-wrapper\">\n\t\t\t\t\t<div class=\"single-item__articles-author\">\n\t\t\t\tW\u00fcrth Elektronik NL BV\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"single-item__articles-date\">\n\t\t\t\tFebruary 13, 2024\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n<div class=\"companies bg--white\" data-item-count=\"2\" data-manual=\"\">\n\t<div class=\"container\">\n\t\t<div class=\"companies__header\">\n\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>Related companies<\/h2><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"post-grid post-grid--no-padding\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"single-item single-item__companies\">\n\t<div class=\"single-item__background\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg 1920w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-300x200.jpg 300w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1024x683.jpg 1024w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-768x512.jpg 768w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1536x1024.jpg 1536w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-2048x1365.jpg 2048w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1620x1080.jpg 1620w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-576x384.jpg 576w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-425x283.jpg 425w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-960x640.jpg 960w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-200x133.jpg 200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t<div class=\"single-item__logo\"><img decoding=\"async\" src=\"https:\/\/fhi.nl\/app\/uploads\/files\/df4a415a8183cfd4be2d499d244b6ba5-09034414440427c01c6757b401e36904b6dafc70-aemics_logo-thumb.png\" alt=\"\"><\/div>\n\t<div class=\"single-item__title\">AEMICS<\/div>\n\t<div class=\"single-item__description\">We develop electronics, embedded software and cloud as one stack \u2014 and build it ourselves. We route the signal the whole way: from sensor, across the board, to the cloud.\u2026<\/div>\n\t\t\t<div class=\"single-item__button\"><a href=\"\/en\/profiel\/aemics\/\" class=\"button button--secondary\">View<\/a><\/div>\n\t<\/div>\n\n\n\n<div class=\"single-item single-item__companies\">\n\t<div class=\"single-item__background\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg 1920w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-300x200.jpg 300w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1024x683.jpg 1024w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-768x512.jpg 768w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1536x1024.jpg 1536w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-2048x1365.jpg 2048w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1620x1080.jpg 1620w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-576x384.jpg 576w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-425x283.jpg 425w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-960x640.jpg 960w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-200x133.jpg 200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t<div class=\"single-item__logo\"><img decoding=\"async\" src=\"https:\/\/fhi.nl\/app\/uploads\/files\/3eb678a910628d2ce6887465ebb077c5-a1c7cef78ad819a4356deb1378c5ec6d02229c75-logo_apt-thumb.jpg\" alt=\"\"><\/div>\n\t<div class=\"single-item__title\">APT \u2013 Applied Process Technology<\/div>\n\t<div class=\"single-item__description\">Supplier and consultant of quality assessment and monitoring equipment for liquids and gases. Some applications: Microbial stability of process with Online Flow Cytometry Turbidity in water, beer, soft drinks; Detection of phase change on\u2026<\/div>\n\t\t\t<div class=\"single-item__button\"><a href=\"\/en\/profiel\/apt-applied-process-technology\/\" class=\"button button--secondary\">View<\/a><\/div>\n\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","branches":[],"events":[8],"secretariat":[],"categories":[57],"themes_tax":[],"content_types":[],"class_list":["post-31409","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EXHIBITOR NEWSLETTER WORLD OF ELECTRONICS 16-5-2024<\/title>\n<meta name=\"description\" content=\"EXHIBITOR NEWSLETTER WORLD OF ELECTRONICS 16-5-2024\" \/>\n<meta name=\"robots\" content=\"index, follow, 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