{"id":32114,"date":"2024-01-09T13:41:00","date_gmt":"2024-01-09T12:41:00","guid":{"rendered":"https:\/\/fhi.nl\/nieuws\/drie-lessen-voor-innovatie-in-de-machinebouw\/"},"modified":"2024-07-10T13:02:30","modified_gmt":"2024-07-10T11:02:30","slug":"drie-lessen-voor-innovatie-in-de-machinebouw","status":"publish","type":"news","link":"https:\/\/fhi.nl\/en\/news\/drie-lessen-voor-innovatie-in-de-machinebouw\/","title":{"rendered":"Three lessons for innovation in mechanical engineering"},"content":{"rendered":"
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\n\t\t\t\t\tThree lessons for innovation in mechanical engineering\t\t\t\t<\/h1>\n\n\t\t\t\t
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Plenary session with Matthijs Varwijk during the Machine Construction event 2023.<\/p>\r\n

According to Matthijs Varwijk, business developer robotization in logistics<\/em> at AWL, successful innovation in mechanical engineering depends on three important lessons. \u201cTo innovate you must not only look, but also see; dare to say no and listen to your customer.\u201d How can you, as a machine builder, participate in today's new business? And what do these three lessons mean? Read more and find out.<\/p>\r\n\r\n\r\n\r\n
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Industrial automation event<\/p>\r\n

Matthijs Varwijk is one of the many speakers who inspire our visitors at the Machine Construction Event (December). In the 1931 Congress Center 's-Hertogenbosch, exhibitors and visitors introduce each other to modern technology and new ways to innovate with data.<\/p>\r\n

Read more about the event here<\/a>.\u00a0<\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n

Know who you are<\/strong>
Matthijs starts his story on a personal note: \u201cI am a music lover and a huge fan of U2. One of the reasons for that is that U2 \u2013 even now that the band members are all in their sixties \u2013 still plays shows in places like Las Vegas today.\u201d According to Matthijs, this is because they move with the times and know how and when to do it.<\/p>\r\n

There is another reason that Matthijs opens personally. \u201cThe basis of innovation is knowing who you are as a person and as a company.\u201d<\/p>\r\n

The three lessons of innovation<\/strong><\/p>\r\n

Lesson 1. Pioneering: don't look, just see
<\/strong>\u201cToday you can walk around and take a look at the Machine Construction Event. But seeing what you can actually use for your market: that is valuable,\u201d says Matthijs. Timing is also important. What are the crucial moments to invest in new technologies? \u201cLook around at what other robotics companies are doing, and see what's happening around you.\u201d Matthijs cites an example: \u201cJust look at Ford. That company missed the moment to automate and made major investments at the wrong time. The result: enormous losses.\u201d<\/p>\r\n

Lesson 2. Learn to say no<\/strong><\/p>\r\n

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\u201cInnovation is saying no to a thousand things.\u201d \u2013Steve Jobs<\/p>\r\n<\/blockquote>\r\n

There are hundreds of different ways you can use robots. The pitfall for a technician is that he prefers to install them all. But if you focus on too many different things, you lose focus. \u201cAt AWL we focus on one innovation at a time. For example on random mixed depalletizing<\/em>.\u201d<\/p>\r\n

Once you have mapped out which automation you want to focus on, you follow a fixed route. Identify the requirements you need to start the project. Then capture data as footage and check results against requirements. Then implement a pilot at your customer's location. Then you're ready to deploy multiple installations.<\/p>\r\n

Lesson 3. Listen to your customer<\/strong><\/p>\r\n

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\u201cWhat impact can we make together in the Netherlands?\u201d \u2013 Matthijs Varwijk<\/p>\r\n<\/blockquote>\r\n

If you want to help your customers or end users properly, you have to listen to them. Matthijs: \u201cLook at what you are good at as a company.\u201d He explains how this works at AWL and thus inspires visitors. \u201cSee how you can use these strengths to meet your customer's needs,\u201d he concludes.<\/p>\r\n

Would you also like to register as an exhibitor for the next edition of the Machine Construction event?\u00a0<\/p>\r\n

Please contact Mirjam Trommel (mirjam.trommel@fhi.nl).<\/p>\t\t<\/div>\n\t<\/div>\n<\/div>\r\n\t

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