{"id":35731,"date":"2022-06-07T15:33:00","date_gmt":"2022-06-07T13:33:00","guid":{"rendered":"https:\/\/fhi.nl\/nieuws\/effectieve-bezoekerswerving-tijdens-marketing-monday\/"},"modified":"2024-07-10T13:26:33","modified_gmt":"2024-07-10T11:26:33","slug":"effectieve-bezoekerswerving-tijdens-marketing-monday","status":"publish","type":"news","link":"https:\/\/fhi.nl\/en\/news\/effectieve-bezoekerswerving-tijdens-marketing-monday\/","title":{"rendered":"Effective visitor acquisition during Marketing Monday"},"content":{"rendered":"<header id=\"header\" class=\"header header--low\">\n\n\t\n\t\t\t<div class=\"header__background header__background--graphic\"><\/div>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"header__content\">\n\t\t\t<div class=\"header__first header__first--alone\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"header__title\" >\n\t\t\t\t\tEffective visitor acquisition during Marketing Monday\t\t\t\t<\/h1>\n\n\t\t\t\t<div class=\"header__dots-line\">\n\t\t\t\t\t<svg width=\"431\" height=\"9\" viewbox=\"0 0 431 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M430.799 4.192a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.135 1.135 0 1 1-2.27 0 1.135 1.135 0 0 1 2.27 0Zm-27.27 0a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.39 1.39 0 1 1-2.78 0 1.39 1.39 0 0 1 2.78 0Zm-27.78 0a1.645 1.645 0 1 1-3.29 0 1.645 1.645 0 0 1 3.29 0Zm-28.29 0a1.9 1.9 0 1 1-3.799 0 1.9 1.9 0 0 1 3.799 0Zm-28.799 0a2.154 2.154 0 1 1-4.308 0 2.154 2.154 0 0 1 4.308 0Zm-29.308 0a2.41 2.41 0 1 1-4.819 0 2.41 2.41 0 0 1 4.819 0Zm-29.819 0a2.663 2.663 0 1 1-5.326.001 2.663 2.663 0 0 1 5.326-.001Zm-30.327 0a2.919 2.919 0 1 1-5.837 0 2.919 2.919 0 0 1 5.837 0Zm-30.837 0a3.173 3.173 0 1 1-6.345.001 3.173 3.173 0 0 1 6.345 0Zm-31.346 0a3.428 3.428 0 1 1-6.856 0 3.428 3.428 0 0 1 6.856 0Zm-31.856 0a3.683 3.683 0 1 1-7.365 0 3.683 3.683 0 0 1 7.365 0Zm-32.365 0a3.937 3.937 0 1 1-7.875 0 3.937 3.937 0 0 1 7.875 0Zm-32.874 0a4.192 4.192 0 1 1-8.384 0 4.192 4.192 0 0 1 8.384 0Z\" fill=\"#FFF960\"\/><\/svg>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"text bg--white\">\n\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"text__content text__content--1-col\">\n\t\t\t<p><strong>As an exhibitor, you naturally want to meet as many visitors as possible during the World of Technology &amp; Science 2022. The exhibition organization has developed various marketing tools to optimize online recruitment. We will discuss these tools during Marketing Monday on Monday, June 13.<\/strong><\/p>\r\n<p>During the session, guest speakers Sander Rupp (Denios) and Thom van Oss (Apex Dynamics), both exhibitors at the WoTS, will discuss best practices in effective ways to recruit trade fair visitors. In addition, Wendy Debets and Linda Bos from FHI will inform you about the various options.<\/p>\r\n<p>The promotional resources for WoTS 2022 include unique registration links that exhibitors can communicate to their customers. On LinkedIn there are also opportunities to approach the target group, while the exhibitor profile on wots.nl makes you even more visible. In addition, every exhibitor can post news items on the WoTS website for free and the exhibition organization collaborates with <a href=\"https:\/\/fhi.nl\/en\/wots\/mediapartners-wots-2022\/\">various media partners<\/a>.<\/p>\r\n<p>New is the <a href=\"https:\/\/fhi.nl\/en\/wots\/wots-marketingbundel\/\">WoTS marketing bundle<\/a>. You can have customized content created by a professional editor at a very favorable rate. These articles are then also shared via newsletters and social media, among other things. We also give you a recent practical example of this. The Marketing Communication Cup, a prize for exhibitors who manage to attract more than two hundred visitors, also excites exhibitors at every WoTS edition.<\/p>\r\n<p>Would you like to participate in this online session on Monday, June 13? <a href=\"https:\/\/fhi.nl\/en\/agenda\/marketing-monday-bezoekerswerving-wots\/\">Register in advance<\/a>.<\/p>\t\t<\/div>\n\t<\/div>\n<\/div>\r\n\t<div class=\"articles bg--offwhite automatic\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"articles__header\">\r\n\t\t\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>Related articles<\/h2><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/profiel\/fhi-federatie-van-technologie-branches\/\" class=\"button button--outline\">view profile<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"post-grid post-grid--no-padding\">\r\n\t\t\t\t\n<a class=\"single-item single-item__articles\" href=\"https:\/\/fhi.nl\/en\/news\/eisses-aandrijftechniek-stelt-zich-voor-in-electromotoren-special-september-2021\/\" data-id=\"36197\">\n\t<div class=\"single-item__articles-icon\">\n\t\t<svg width=\"35\" height=\"35\" viewbox=\"0 0 35 35\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<mask id=\"mask0_1182_5532\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"35\" height=\"35\">\n<path d=\"M0 0H35V35H0V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_1182_5532)\">\n<path d=\"M5.12695 9.22852H1.02539V31.9238H10.4299C12.2868 31.9238 14.0678 32.6615 15.3809 33.9746H19.6191C20.9322 32.6615 22.7132 31.9238 24.5701 31.9238H33.9746V11.2793H29.873\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M17.5 9.22852H18.1426C20.0088 7.89544 22.2237 7.17773 24.5615 7.17773H29.873V27.8223H24.5615C22.2237 27.8223 20.0088 28.54 18.1426 29.873H16.8574C14.9912 28.54 12.7763 27.8223 10.4385 27.8223H5.12695V5.12695H9.22852\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M9.22852 1.02539V21.6699C13.759 21.6699 17.5 25.3425 17.5 29.873V9.22852C17.5 4.698 13.759 1.02539 9.22852 1.02539Z\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/g>\n<\/svg>\n\t<\/div>\n\t<div class=\"single-item__articles-title\"><div class='heading-wrapper'><h3>Eisses drive technology introduces itself in Electromotoren Special September 2021<\/h3><\/div><\/div>\n\t<div class=\"single-item__articles-terms\">\n\t\t\n\t\t\n\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Members content<\/span>\n\t\t\t\t\t<\/div>\n\t<div class=\"single-item__articles-author-date-wrapper\">\n\t\t\t\t\t<div class=\"single-item__articles-author\">\n\t\t\t\tEisses Drive Technology\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"single-item__articles-date\">\n\t\t\t\tApril 15, 2022\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\n<a class=\"single-item single-item__articles\" href=\"https:\/\/fhi.nl\/en\/news\/spe-en-wifi-6-maken-snelle-en-betrouwbare-industrial-internet-of-things-toepassingen-mogelijk\/\" data-id=\"33851\">\n\t<div class=\"single-item__articles-icon\">\n\t\t<svg width=\"35\" height=\"35\" viewbox=\"0 0 35 35\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<mask id=\"mask0_1182_5532\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"35\" height=\"35\">\n<path d=\"M0 0H35V35H0V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_1182_5532)\">\n<path d=\"M5.12695 9.22852H1.02539V31.9238H10.4299C12.2868 31.9238 14.0678 32.6615 15.3809 33.9746H19.6191C20.9322 32.6615 22.7132 31.9238 24.5701 31.9238H33.9746V11.2793H29.873\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M17.5 9.22852H18.1426C20.0088 7.89544 22.2237 7.17773 24.5615 7.17773H29.873V27.8223H24.5615C22.2237 27.8223 20.0088 28.54 18.1426 29.873H16.8574C14.9912 28.54 12.7763 27.8223 10.4385 27.8223H5.12695V5.12695H9.22852\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M9.22852 1.02539V21.6699C13.759 21.6699 17.5 25.3425 17.5 29.873V9.22852C17.5 4.698 13.759 1.02539 9.22852 1.02539Z\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/g>\n<\/svg>\n\t<\/div>\n\t<div class=\"single-item__articles-title\"><div class='heading-wrapper'><h3>SPE and WiFi 6 enable fast and reliable Industrial Internet of Things applications<\/h3><\/div><\/div>\n\t<div class=\"single-item__articles-terms\">\n\t\t\n\t\t\n\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Industrial Ethernet<\/span>\n\t\t\t\t\t<\/div>\n\t<div class=\"single-item__articles-author-date-wrapper\">\n\t\t\t\t\t<div class=\"single-item__articles-author\">\n\t\t\t\tFHI, Federation of Technology Industries\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"single-item__articles-date\">\n\t\t\t\tFebruary 8, 2023\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n<div class=\"companies bg--white\" data-item-count=\"2\" data-manual=\"\">\n\t<div class=\"container\">\n\t\t<div class=\"companies__header\">\n\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>Related companies<\/h2><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"post-grid post-grid--no-padding\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"single-item single-item__companies\">\n\t<div class=\"single-item__background\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg 1920w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-300x200.jpg 300w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1024x683.jpg 1024w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-768x512.jpg 768w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1536x1024.jpg 1536w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-2048x1365.jpg 2048w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1620x1080.jpg 1620w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-576x384.jpg 576w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-425x283.jpg 425w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-960x640.jpg 960w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-200x133.jpg 200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t<div class=\"single-item__logo\"><img decoding=\"async\" src=\"https:\/\/fhi.nl\/app\/uploads\/files\/ff9d5e3801d59a4071a79d92f0ffeb59-3d36027b360b2faeaef3aaa48b474c33e46c2818-potteau-logo-thumb.jpg\" alt=\"\"><\/div>\n\t<div class=\"single-item__title\">Potteau NV<\/div>\n\t<div class=\"single-item__description\">POTTEAU is a household name in the world of laboratory furnishings and offers high-quality fume hoods and laboratory furniture. POTTEAU has an ISO 9001:2015 certificate for its quality system\u2026<\/div>\n\t\t\t<div class=\"single-item__button\"><a href=\"\/en\/profiel\/potteau-nv\/\" class=\"button button--secondary\">View<\/a><\/div>\n\t<\/div>\n\n\n\n<div class=\"single-item single-item__companies\">\n\t<div class=\"single-item__background\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg 1920w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-300x200.jpg 300w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1024x683.jpg 1024w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-768x512.jpg 768w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1536x1024.jpg 1536w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-2048x1365.jpg 2048w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1620x1080.jpg 1620w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-576x384.jpg 576w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-425x283.jpg 425w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-960x640.jpg 960w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-200x133.jpg 200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t<div class=\"single-item__logo\"><\/div>\n\t<div class=\"single-item__title\">ST Instruments BV<\/div>\n\t<div class=\"single-item__description\"><\/div>\n\t\t\t<div class=\"single-item__button\"><a href=\"\/en\/profiel\/st-instruments-b-v\/\" class=\"button button--secondary\">View<\/a><\/div>\n\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":35732,"template":"","branches":[],"events":[8],"secretariat":[],"categories":[],"themes_tax":[],"content_types":[],"class_list":["post-35731","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effectieve bezoekerswerving tijdens Marketing Monday<\/title>\n<meta name=\"description\" content=\"Effectieve bezoekerswerving tijdens Marketing Monday\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fhi.nl\/en\/nieuws\/effectieve-bezoekerswerving-tijdens-marketing-monday\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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