{"id":37902,"date":"2021-10-08T12:54:00","date_gmt":"2021-10-08T10:54:00","guid":{"rendered":"https:\/\/fhi.nl\/nieuws\/gepro-gaat-veranderen\/"},"modified":"2024-07-10T13:39:56","modified_gmt":"2024-07-10T11:39:56","slug":"gepro-gaat-veranderen","status":"publish","type":"news","link":"https:\/\/fhi.nl\/en\/news\/gepro-gaat-veranderen\/","title":{"rendered":"Gepro is going to change\u2026"},"content":{"rendered":"
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\n\t\t\t\t\tGepro is going to change\u2026\t\t\t\t<\/h1>\n\n\t\t\t\t
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Branch<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tIndustrial Electronics\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t
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Subject<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tCable communication (LAN, WAN, Optical)\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tCommunication buses (VME, CAN, LON)\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tCommunication technology\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tConnectivity\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tData center\/computer rooms\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tDesign & Embedded\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tElectronics manufacturing\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tEmbedded Systems (architecture, software, operating systems)\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tEMS \u2013 Electronic Manufacturing Service\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tIndustrial Electronics\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n
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Before the summer holidays we completed a branding process in which we worked on the repositioning of our company. This process was led by DNA\/LTB<\/a>. <\/strong><\/p>\r\n

Why? Proven <\/a>has been around for over 11 years and we felt the need to sharpen and update our core values.<\/p>\r\n

Repositioning of Gepro<\/strong><\/h2>\r\n

Now that we are back from vacation, we want to communicate about this regularly in the coming months via our website and share via various socials. The customer needs and building long-term relationships remain our raison d'\u00eatre.<\/p>\r\n

But is our story clear to the outside world? We thought it could be better.
On my wall I painted the following statement:<\/p>\r\n\r\n

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\u201cImagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.\u201d<\/p>\r\n<\/blockquote>\r\n\r\n

This statement is from\u00a0Albert Einstein<\/a>\u00a0and our 'imagination' was stimulated in a different way during a 'branding' workshop. To avoid navel-gazing we also invited customers and suppliers.<\/p>\r\n

What do they think of Gepro? Exciting\u2026<\/p>\r\n

\u00a0<\/p>\r\n

Right brain gymnastics<\/strong><\/h2>\r\n

We are a real techie club with\u00a0word thinkers<\/em>. Used to working with post-it notes during a brainstorming session, sticking them on a flap, merging them, drawing conclusions.<\/p>\r\n

In short, linear thinking by first analyzing, looking for logic and then deriving a direction from that.
But none of this in this repositioning workshop.<\/p>\r\n

\u00a0<\/p>\r\n

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We are a real techie club with\u00a0word thinkers<\/em>.<\/p>\r\n<\/blockquote>\r\n

\u00a0<\/p>\r\n

Because\u00a0Dimphy van Heusden<\/a>\u00a0(Brand Explorer of DNA\/LTB), showed us that this conceptual thinking can be limiting in a creative process. During the start of the workshop it was explained that we were going to stimulate our right brain.<\/p>\r\n

With image, sound, pictures that stimulated visual thinking. After all, \u201cImagination encircles the world\u201d.<\/p>\r\n

\"\"<\/p>\r\n

Nice music<\/strong><\/h2>\r\n

For example, there was a part where we were presented with ten music fragments, and each participant had to indicate which one he\/she liked best and which one suited Gepro.<\/p>\r\n

The fragments varied from classical to pop and metal. The outcome was a swinging number with a good beat that suits us. We did the same with colours, photos and pictures, always with the question: can you associate this with Gepro and why?<\/p>\r\n

\u00a0<\/p>\r\n

To brood<\/strong>\u00a0on repositioning<\/h2>\r\n

We were kindly thanked for all the input and the workshop was closed. So no results or conclusions. We had to be patient.<\/p>\r\n

Dimphy got to work with all our input and after two weeks of brooding and analyzing (also a bit of right brain..) she came back with her report. But our patience was rewarded. And how! She came up with four core values that really fit us:<\/p>\r\n