{"id":41156,"date":"2020-09-14T07:37:22","date_gmt":"2020-09-14T05:37:22","guid":{"rendered":"https:\/\/fhi.nl\/nieuws\/blog-martin-staal-smart-building-zet-de-juiste-stakeholders-aan-tafel\/"},"modified":"2024-07-10T14:09:29","modified_gmt":"2024-07-10T12:09:29","slug":"blog-martin-staal-smart-building-zet-de-juiste-stakeholders-aan-tafel","status":"publish","type":"news","link":"https:\/\/fhi.nl\/en\/news\/blog-martin-staal-smart-building-zet-de-juiste-stakeholders-aan-tafel\/","title":{"rendered":"Blog Martin Staal: Smart Building? Put the right stakeholders at the table!"},"content":{"rendered":"<header id=\"header\" class=\"header header--low\">\n\n\t\n\t\t\t<div class=\"header__background header__background--graphic\"><\/div>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"header__content\">\n\t\t\t<div class=\"header__first header__first--alone\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"header__title\" >\n\t\t\t\t\tBlog Martin Staal: Smart Building? Put the right stakeholders at the table!\t\t\t\t<\/h1>\n\n\t\t\t\t<div class=\"header__dots-line\">\n\t\t\t\t\t<svg width=\"431\" height=\"9\" viewbox=\"0 0 431 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M430.799 4.192a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.135 1.135 0 1 1-2.27 0 1.135 1.135 0 0 1 2.27 0Zm-27.27 0a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.39 1.39 0 1 1-2.78 0 1.39 1.39 0 0 1 2.78 0Zm-27.78 0a1.645 1.645 0 1 1-3.29 0 1.645 1.645 0 0 1 3.29 0Zm-28.29 0a1.9 1.9 0 1 1-3.799 0 1.9 1.9 0 0 1 3.799 0Zm-28.799 0a2.154 2.154 0 1 1-4.308 0 2.154 2.154 0 0 1 4.308 0Zm-29.308 0a2.41 2.41 0 1 1-4.819 0 2.41 2.41 0 0 1 4.819 0Zm-29.819 0a2.663 2.663 0 1 1-5.326.001 2.663 2.663 0 0 1 5.326-.001Zm-30.327 0a2.919 2.919 0 1 1-5.837 0 2.919 2.919 0 0 1 5.837 0Zm-30.837 0a3.173 3.173 0 1 1-6.345.001 3.173 3.173 0 0 1 6.345 0Zm-31.346 0a3.428 3.428 0 1 1-6.856 0 3.428 3.428 0 0 1 6.856 0Zm-31.856 0a3.683 3.683 0 1 1-7.365 0 3.683 3.683 0 0 1 7.365 0Zm-32.365 0a3.937 3.937 0 1 1-7.875 0 3.937 3.937 0 0 1 7.875 0Zm-32.874 0a4.192 4.192 0 1 1-8.384 0 4.192 4.192 0 0 1 8.384 0Z\" fill=\"#FFF960\"\/><\/svg>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\t<div class=\"header__meta header__meta--footer\">\n\t<div class=\"container\">\n\t\t<div class=\"header__meta__category\">\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"header__meta__detail\">\n\t\t\t\t\t<div>Subject<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=advies\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tAdvice\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=besturingssystemen\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tOperating systems\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=care-en-cure\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tCare and cure\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=certificeringen\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tCertifications\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=commissioning\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tCommissioning\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=datacenters\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tData centers\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=diensten\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tEnglish text\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=educatie-en-wetenschap\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tEducation and science\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=gebouw-automatisering\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tBuilding Automation\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=gebouw-beheersysteem\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tBuilding management system\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=gebouwbeheer-software\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tBuilding management software\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=gebouwen\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tBuildings\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=kantoren-en-openbare-gebouwen\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tOffices and public buildings\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=meet-en-regeltechniek\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tMeasurement and control technology\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=metingen\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tMeasurements\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=overheid\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tGovernment\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=smart-healthy-work-environments\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tSmart &amp; healthy work environments\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=smart-solutions\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tSmartSolutions\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=software\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tSoftware\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=software-overig\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tSoftware other\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"text bg--white\">\n\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"text__content text__content--1-col\">\n\t\t\t<p>A fine-meshed, wireless network with 350 sensors that detect presence, measure temperature and know exactly what the humidity and CO2 levels are in a building. A smart building in which the installations automatically do their work based on that data. Does that still sound like a pipe dream to you? It certainly isn&#039;t. This is exactly what we delivered in 2018 in the Stadhuistoren in Eindhoven. Sustainable, energy-efficient, comfortable and easy. It is therefore not surprising that terms such as\u00a0<em>smart building technology<\/em>\u00a0and\u00a0<em>internet of things<\/em>\u00a0increasingly appear in our trade journals and that it is discussed a lot at symposia. It is alive ... almost literally and figuratively. As a result, more and more building owners are wondering what this smart technology can mean for them. Great, because the opportunities are endless. However, I do worry about the moment when we as a sector put these smart functionalities into practice, because building automation is still too late in the design and realization of new construction or renovation.<strong><br \/><br \/>Simply make it work<\/strong><br \/>Clients think together with architects and consultants about the size of a building, about what it will look like and what its role should be \u2026 But smart technology that logically connects things and contributes to the user experience is almost never discussed in that phase. In the best case, an installer may already think about the installations for air treatment, heating and cooling, lighting and security. The specialists in the field of building automation are usually only brought in at a late stage of the project. Not to think about the total functionality for the user, but simply to automate the W and E installations: to make sure it works. What a missed opportunity!<\/p>\r\n<p><strong>Attention to experience<br \/><\/strong>These current times require us to work together integrally from day one, with an emphasis on functionalities and experience. That we pay attention to the fact that all the different components in a building enrich each other, provided that we immediately build a good bridge with building automation. In my view, this approach starts with an important question that we must ask ourselves in every design phase: which smart functionalities do we use to optimise the productivity, vitality and satisfaction of people in this building and to increase the efficiency and sustainability of the building? Because that is precisely what is possible with smart technology! Something that every building owner, consultant, client and project developer \u2013 when I speak to them one-on-one \u2013 is interested in. But that practice, hey ... we never did it that way. Time to shake ourselves awake.<\/p>\r\n<p><strong>New insight<\/strong><\/p>\r\n<p>It can not only be better ... it must be better. How? To start, I would like to refer to two previous blogs about the role of the system architect and the position of building automation in the specifications. They were received enthusiastically, but unfortunately not yet lived by everyone.<\/p>\r\n<p>And then a new insight: over the past year I have had several conversations about the added value of\u00a0<a href=\"https:\/\/www.kuijpers.nl\/specialisme\/smart-building\" target=\"_blank\" rel=\"noopener\">Smart Building Solutions<\/a>. And what stands out? The\u00a0<em>value<\/em>\u00a0of smart building automation is mainly in the area of user satisfaction and effectiveness and optimization of the facility process. Book a meeting room yourself? See who works where? Reserve a parking space? Influence the temperature or light in the room where you work? Organize cleaning smartly? With good, innovative and integral technical solutions, everything is possible. That is why it would be good to\u00a0<em>involving stakeholders from HR and facility affairs from the start<\/em>, so that we do not only approach smart technology in buildings as a cost item, but also as a business asset to improve productivity, employee satisfaction and vitality and also to attract new talent. In addition to HR and facility matters, it is also important to involve the ICT department at an early stage to think along about the infrastructure for all those smart facilities. In short: Put the right stakeholders at the table... that&#039;s what it&#039;s all about.<\/p>\r\n<p>Now I hear you thinking: what if a project developer does not yet know who his tenant will be? Then he cannot interact with these stakeholders in the design phase. That is correct, but then my advice is: think like HR! Be a facility manager! Act like an IT professional! And above all: Empathize with the user! That is exactly what our work should be about: not about the number of installations we place, but about the experience of the user. If we understand that \u2013 at the right time \u2013 we have something to be really proud of.<\/p>\r\n<p>March 4, 2020 \u2013 Martin Staal, Technical Director Building Automation<\/p>\t\t<\/div>\n\t<\/div>\n<\/div>\r\n\t<div class=\"articles bg--offwhite automatic\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"articles__header\">\r\n\t\t\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>Related articles<\/h2><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/profiel\/kuijpers\/\" class=\"button button--outline\">view profile<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"post-grid post-grid--no-padding\">\r\n\t\t\t\t\n<a class=\"single-item single-item__articles\" href=\"https:\/\/fhi.nl\/en\/news\/embedded-world-2023-day-1-market-ramp-up-npi\/\" data-id=\"33636\">\n\t<div class=\"single-item__articles-icon\">\n\t\t<svg width=\"103\" height=\"103\" viewbox=\"0 0 103 103\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M49.5 98.9587V82.3076C33.3844 81.2758 20.6328 67.878 20.6328 51.5019C20.6328 35.1258 33.3844 21.728 49.5 20.6962V4.04134C24.1941 5.08952 4 25.9365 4 51.5C4 77.0635 24.1941 97.9105 49.5 98.9587ZM53.5 78.2983V61.8096H76.3238C72.5238 70.9498 63.8222 77.5397 53.5 78.2983ZM49.5 78.298V61.8096H26.681C30.4804 70.9484 39.1799 77.5377 49.5 78.298ZM47.0728 57.8096H25.3773C24.8906 55.7865 24.6328 53.6743 24.6328 51.5019C24.6328 37.3358 35.5955 25.7301 49.5 24.7058V37.013H34.0466C33.2709 37.013 32.5653 37.4615 32.2359 38.1637C31.9065 38.8659 32.0128 39.6952 32.5086 40.2916L47.0728 57.8096ZM55.9249 57.8096H77.6274C78.1141 55.7865 78.3719 53.6743 78.3719 51.5019C78.3719 37.3342 67.4068 25.7275 53.5 24.7055V37.013H68.9511C69.7268 37.013 70.4324 37.4615 70.7618 38.1637C71.0912 38.8659 70.9849 39.6952 70.4891 40.2916L55.9249 57.8096ZM53.5 82.3079V98.9587C78.8059 97.9105 99 77.0635 99 51.5C99 25.9365 78.8059 5.08952 53.5 4.04134V20.6959C69.6178 21.7254 82.3719 35.1242 82.3719 51.5019C82.3719 67.8796 69.6178 81.2784 53.5 82.3079ZM0 51.5C0 23.7271 21.9843 1.08883 49.5 0.0381213V0H51.5H53.5V0.0381213C81.0157 1.08883 103 23.7271 103 51.5C103 79.9427 79.9427 103 51.5 103C23.0573 103 0 79.9427 0 51.5ZM38.3102 41.013H64.6875L51.4989 56.8765L38.3102 41.013Z\" fill=\"#2DD881\"\/>\n<\/svg>\n\t<\/div>\n\t<div class=\"single-item__articles-title\"><div class='heading-wrapper'><h3>embedded world 2023 \u2013 Day 1 \u2013 Market Ramp up \u2013 NPI<\/h3><\/div><\/div>\n\t<div class=\"single-item__articles-terms\">\n\t\t\n\t\t\n\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Industrial Electronics<\/span>\n\t\t\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Design Automation &amp; Embedded Systems Event<\/span>\n\t\t\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Members content<\/span>\n\t\t\t\t\t<\/div>\n\t<div class=\"single-item__articles-author-date-wrapper\">\n\t\t\t\t\t<div class=\"single-item__articles-author\">\n\t\t\t\tEurocircuits NV\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"single-item__articles-date\">\n\t\t\t\tMarch 14, 2023\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\n<a class=\"single-item single-item__articles\" href=\"https:\/\/fhi.nl\/en\/news\/kort-economisch-nieuws-van-10-maart-2021\/\" data-id=\"39598\">\n\t<div class=\"single-item__articles-icon\">\n\t\t<svg width=\"35\" height=\"35\" viewbox=\"0 0 35 35\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<mask id=\"mask0_1182_5532\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"35\" height=\"35\">\n<path d=\"M0 0H35V35H0V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_1182_5532)\">\n<path d=\"M5.12695 9.22852H1.02539V31.9238H10.4299C12.2868 31.9238 14.0678 32.6615 15.3809 33.9746H19.6191C20.9322 32.6615 22.7132 31.9238 24.5701 31.9238H33.9746V11.2793H29.873\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M17.5 9.22852H18.1426C20.0088 7.89544 22.2237 7.17773 24.5615 7.17773H29.873V27.8223H24.5615C22.2237 27.8223 20.0088 28.54 18.1426 29.873H16.8574C14.9912 28.54 12.7763 27.8223 10.4385 27.8223H5.12695V5.12695H9.22852\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M9.22852 1.02539V21.6699C13.759 21.6699 17.5 25.3425 17.5 29.873V9.22852C17.5 4.698 13.759 1.02539 9.22852 1.02539Z\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/g>\n<\/svg>\n\t<\/div>\n\t<div class=\"single-item__articles-title\"><div class='heading-wrapper'><h3>Brief economic news of March 10, 2021<\/h3><\/div><\/div>\n\t<div class=\"single-item__articles-terms\">\n\t\t\n\t\t\n\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Federated<\/span>\n\t\t\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Economy<\/span>\n\t\t\t\t\t<\/div>\n\t<div class=\"single-item__articles-author-date-wrapper\">\n\t\t\t\t\t<div class=\"single-item__articles-author\">\n\t\t\t\tFHI, Federation of Technology Industries\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"single-item__articles-date\">\n\t\t\t\tMarch 10, 2021\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":41157,"template":"","branches":[],"events":[357],"secretariat":[],"categories":[221,251,234,222,223,235,56,236,53,253,261,37,238,254,224,239,255,39,40,262],"themes_tax":[],"content_types":[514],"class_list":["post-41156","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog Martin Staal: Smart Building? 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