{"id":42429,"date":"2020-03-05T14:41:45","date_gmt":"2020-03-05T13:41:45","guid":{"rendered":"https:\/\/fhi.nl\/nieuws\/angst-verkoopt-blijkt-maar-weer-eens\/"},"modified":"2024-11-27T12:20:51","modified_gmt":"2024-11-27T11:20:51","slug":"angst-verkoopt-blijkt-maar-weer-eens","status":"publish","type":"news","link":"https:\/\/fhi.nl\/en\/news\/angst-verkoopt-blijkt-maar-weer-eens\/","title":{"rendered":"Fear sells, it turns out once again"},"content":{"rendered":"<header id=\"header\" class=\"header header--low\">\n\n\t\n\t\t\t<div class=\"header__background header__background--graphic\"><\/div>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"header__content\">\n\t\t\t<div class=\"header__first header__first--alone\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"header__title\" >\n\t\t\t\t\tFear sells, it turns out once again\t\t\t\t<\/h1>\n\n\t\t\t\t<div class=\"header__dots-line\">\n\t\t\t\t\t<svg width=\"431\" height=\"9\" viewbox=\"0 0 431 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M430.799 4.192a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.135 1.135 0 1 1-2.27 0 1.135 1.135 0 0 1 2.27 0Zm-27.27 0a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.39 1.39 0 1 1-2.78 0 1.39 1.39 0 0 1 2.78 0Zm-27.78 0a1.645 1.645 0 1 1-3.29 0 1.645 1.645 0 0 1 3.29 0Zm-28.29 0a1.9 1.9 0 1 1-3.799 0 1.9 1.9 0 0 1 3.799 0Zm-28.799 0a2.154 2.154 0 1 1-4.308 0 2.154 2.154 0 0 1 4.308 0Zm-29.308 0a2.41 2.41 0 1 1-4.819 0 2.41 2.41 0 0 1 4.819 0Zm-29.819 0a2.663 2.663 0 1 1-5.326.001 2.663 2.663 0 0 1 5.326-.001Zm-30.327 0a2.919 2.919 0 1 1-5.837 0 2.919 2.919 0 0 1 5.837 0Zm-30.837 0a3.173 3.173 0 1 1-6.345.001 3.173 3.173 0 0 1 6.345 0Zm-31.346 0a3.428 3.428 0 1 1-6.856 0 3.428 3.428 0 0 1 6.856 0Zm-31.856 0a3.683 3.683 0 1 1-7.365 0 3.683 3.683 0 0 1 7.365 0Zm-32.365 0a3.937 3.937 0 1 1-7.875 0 3.937 3.937 0 0 1 7.875 0Zm-32.874 0a4.192 4.192 0 1 1-8.384 0 4.192 4.192 0 0 1 8.384 0Z\" fill=\"#FFF960\"\/><\/svg>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\t<div class=\"header__meta\">\n\t<div class=\"container\">\n\t\t<div class=\"header__meta__category\">\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"header__meta__detail\">\n\t\t\t\t\t<div>Subject<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/kennishub\/?_onderwerp_kennishub=federatief\" class=\"header__meta__detail--categorie\">\n\t\t\t\t\t\t\t\tFederated\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"text bg--white\">\n\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"text__content text__content--1-col\">\n\t\t\t<p>It is annoying and it feels villainous: using the fear of the Corona virus to offer your product at exorbitant prices. This sales technique is booming these days. While companies provide instructions to their employees on how to prevent contamination and take care of their employees by, for example, canceling foreign business trips, there is a population of companies that eagerly exploit the fear in the human brain. Fear sells and it sells well, but the success is short-lived and with (hopefully) legal consequences.<\/p>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td><strong><img decoding=\"async\" src=\"https:\/\/fhi.nl\/app\/uploads\/sites\/65\/2018\/10\/roneman140.jpg\" alt=\"Frank Meijers\" width=\"140\" height=\"140\" \/><\/strong><\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Ron Eman<\/strong><br \/>ISA Training &amp; Coaching<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>Last week it was shown on TV that a company offered a face mask, disinfectant soap and a nasal spray against the Corona virus for &#039;only&#039; \u20ac 150. There was some laughter about this on a talk show. With this product on offer, no more answers are given or a solution is sold, but in my view the pockets are briefly filled unethically by playing on people at their most vulnerable: full of fear.<\/p>\r\n<p>Fear in itself is a very useful emotion. Since ancient times, fear has caused us humans to avoid danger, protecting ourselves through the signaling function that fear has to prepare the body for action and alertness in a flash. That we take advantage of people&#039;s fear is quite common in humanity. After all, a doctor also makes money from his sick patients and a funeral insurer praises its services by playing on our fears, because you don&#039;t want to saddle your loved ones with high costs, care and an unarranged cremation, do you?<\/p>\r\n<p>These are quite common ways to get people to take action, again by playing on fear. But this form does have a positive side. Doctors and funeral insurance companies sow and reap gradually, maintain relationships, relieve worries and do what we customers consider ethically responsible. This sales technique keeps you informed of your customers&#039; wishes and remains relevant to your target group, no matter what happens. Even after the Corona virus. In this form, your customer chooses a solution, not out of fear.<\/p>\r\n<p>Let us not be tempted by short-lived and unethical actions and scare potential customers. But keep selling based on your belief in your product, your organization and the focus on the customer. The company&#039;s management defines what ethics are and gives employees the space to remain true to themselves by dealing with (potential) customers in an honest and personal manner. Then selling remains a profession!<\/p>\t\t<\/div>\n\t<\/div>\n<\/div>\r\n\t<div class=\"articles bg--offwhite automatic\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"articles__header\">\r\n\t\t\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>Related articles<\/h2><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/profiel\/fhi-federatie-van-technologie-branches\/\" class=\"button button--outline\">view profile<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"post-grid post-grid--no-padding\">\r\n\t\t\t\t\n<a class=\"single-item single-item__articles\" href=\"https:\/\/fhi.nl\/en\/news\/advanced-pulser-charging-and-pressure-control-system-for-tno-developed-by-carya-automatisering\/\" data-id=\"67598\">\n\t<div class=\"single-item__articles-icon\">\n\t\t<svg width=\"103\" height=\"103\" viewbox=\"0 0 103 103\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M49.5 98.9587V82.3076C33.3844 81.2758 20.6328 67.878 20.6328 51.5019C20.6328 35.1258 33.3844 21.728 49.5 20.6962V4.04134C24.1941 5.08952 4 25.9365 4 51.5C4 77.0635 24.1941 97.9105 49.5 98.9587ZM53.5 78.2983V61.8096H76.3238C72.5238 70.9498 63.8222 77.5397 53.5 78.2983ZM49.5 78.298V61.8096H26.681C30.4804 70.9484 39.1799 77.5377 49.5 78.298ZM47.0728 57.8096H25.3773C24.8906 55.7865 24.6328 53.6743 24.6328 51.5019C24.6328 37.3358 35.5955 25.7301 49.5 24.7058V37.013H34.0466C33.2709 37.013 32.5653 37.4615 32.2359 38.1637C31.9065 38.8659 32.0128 39.6952 32.5086 40.2916L47.0728 57.8096ZM55.9249 57.8096H77.6274C78.1141 55.7865 78.3719 53.6743 78.3719 51.5019C78.3719 37.3342 67.4068 25.7275 53.5 24.7055V37.013H68.9511C69.7268 37.013 70.4324 37.4615 70.7618 38.1637C71.0912 38.8659 70.9849 39.6952 70.4891 40.2916L55.9249 57.8096ZM53.5 82.3079V98.9587C78.8059 97.9105 99 77.0635 99 51.5C99 25.9365 78.8059 5.08952 53.5 4.04134V20.6959C69.6178 21.7254 82.3719 35.1242 82.3719 51.5019C82.3719 67.8796 69.6178 81.2784 53.5 82.3079ZM0 51.5C0 23.7271 21.9843 1.08883 49.5 0.0381213V0H51.5H53.5V0.0381213C81.0157 1.08883 103 23.7271 103 51.5C103 79.9427 79.9427 103 51.5 103C23.0573 103 0 79.9427 0 51.5ZM38.3102 41.013H64.6875L51.4989 56.8765L38.3102 41.013Z\" fill=\"#2DD881\"\/>\n<\/svg>\n\t<\/div>\n\t<div class=\"single-item__articles-title\"><div class='heading-wrapper'><h3>Advanced Pulser Charging and Pressure Control System for TNO developed by Carya Automatisering<\/h3><\/div><\/div>\n\t<div class=\"single-item__articles-terms\">\n\t\t\n\t\t\n\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Industrial Electronics<\/span>\n\t\t\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Design Automation &amp; 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Embedded Systems Event<\/span>\n\t\t\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Members content<\/span>\n\t\t\t\t\t<\/div>\n\t<div class=\"single-item__articles-author-date-wrapper\">\n\t\t\t\t\t<div class=\"single-item__articles-author\">\n\t\t\t\tEurocircuits NV\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"single-item__articles-date\">\n\t\t\t\tFebruary 2, 2023\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n<div class=\"companies bg--white\" data-item-count=\"2\" data-manual=\"\">\n\t<div class=\"container\">\n\t\t<div class=\"companies__header\">\n\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>Related companies<\/h2><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"post-grid post-grid--no-padding\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"single-item single-item__companies\">\n\t<div class=\"single-item__background\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg 1920w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-300x200.jpg 300w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1024x683.jpg 1024w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-768x512.jpg 768w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1536x1024.jpg 1536w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-2048x1365.jpg 2048w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1620x1080.jpg 1620w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-576x384.jpg 576w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-425x283.jpg 425w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-960x640.jpg 960w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-200x133.jpg 200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t<div class=\"single-item__logo\"><\/div>\n\t<div class=\"single-item__title\">ILME SpA<\/div>\n\t<div class=\"single-item__description\">ILME operates since 1938 in the electrotechnical sector for the manufacturing of equipment for industrial installations. In the electrical connection sector applied to industrial automation, characterized by top performance and\u2026<\/div>\n\t\t\t<div class=\"single-item__button\"><a href=\"\/en\/profiel\/ilme-spa\/\" class=\"button button--secondary\">View<\/a><\/div>\n\t<\/div>\n\n\n\n<div class=\"single-item single-item__companies\">\n\t<div class=\"single-item__background\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg 1920w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-300x200.jpg 300w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1024x683.jpg 1024w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-768x512.jpg 768w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1536x1024.jpg 1536w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-2048x1365.jpg 2048w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1620x1080.jpg 1620w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-576x384.jpg 576w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-425x283.jpg 425w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-960x640.jpg 960w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-200x133.jpg 200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t<div class=\"single-item__logo\"><img decoding=\"async\" src=\"https:\/\/fhi.nl\/app\/uploads\/files\/86bd192b179380e16b84b6a7915d6b20-579bf0a8c560f5763f82615f2c0af05faaaa5a16-rs_technics-thumb.png\" alt=\"\"><\/div>\n\t<div class=\"single-item__title\">RS Technics BV<\/div>\n\t<div class=\"single-item__description\">RS Technics is the renowned manufacturer of measuring and control equipment from Roden. With unprecedentedly fast delivery times (standard a few days), we manufacture for you: temperature sensors, pressure sensors, sensors for measuring...<\/div>\n\t\t\t<div class=\"single-item__button\"><a href=\"\/en\/profiel\/rs-technics-b-v\/\" class=\"button button--secondary\">View<\/a><\/div>\n\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":42430,"template":"","branches":[],"events":[],"secretariat":[],"categories":[340],"themes_tax":[],"content_types":[502],"class_list":["post-42429","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Angst verkoopt, blijkt maar weer eens - FHI, Federatie van technologiebranches<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fhi.nl\/en\/nieuws\/angst-verkoopt-blijkt-maar-weer-eens\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Angst verkoopt, blijkt maar weer eens - 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