{"id":43942,"date":"2019-06-20T09:39:01","date_gmt":"2019-06-20T07:39:01","guid":{"rendered":"https:\/\/fhi.nl\/nieuws\/marketing-een-noodzakelijk-kwaad\/"},"modified":"2024-07-10T14:42:48","modified_gmt":"2024-07-10T12:42:48","slug":"marketing-een-noodzakelijk-kwaad","status":"publish","type":"news","link":"https:\/\/fhi.nl\/en\/news\/marketing-een-noodzakelijk-kwaad\/","title":{"rendered":"Marketing a necessary evil?"},"content":{"rendered":"<header id=\"header\" class=\"header header--low\">\n\n\t\n\t\t\t<div class=\"header__background header__background--graphic\"><\/div>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"header__content\">\n\t\t\t<div class=\"header__first header__first--alone\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"header__title\" >\n\t\t\t\t\tMarketing a necessary evil?\t\t\t\t<\/h1>\n\n\t\t\t\t<div class=\"header__dots-line\">\n\t\t\t\t\t<svg width=\"431\" height=\"9\" viewbox=\"0 0 431 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M430.799 4.192a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.135 1.135 0 1 1-2.27 0 1.135 1.135 0 0 1 2.27 0Zm-27.27 0a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.39 1.39 0 1 1-2.78 0 1.39 1.39 0 0 1 2.78 0Zm-27.78 0a1.645 1.645 0 1 1-3.29 0 1.645 1.645 0 0 1 3.29 0Zm-28.29 0a1.9 1.9 0 1 1-3.799 0 1.9 1.9 0 0 1 3.799 0Zm-28.799 0a2.154 2.154 0 1 1-4.308 0 2.154 2.154 0 0 1 4.308 0Zm-29.308 0a2.41 2.41 0 1 1-4.819 0 2.41 2.41 0 0 1 4.819 0Zm-29.819 0a2.663 2.663 0 1 1-5.326.001 2.663 2.663 0 0 1 5.326-.001Zm-30.327 0a2.919 2.919 0 1 1-5.837 0 2.919 2.919 0 0 1 5.837 0Zm-30.837 0a3.173 3.173 0 1 1-6.345.001 3.173 3.173 0 0 1 6.345 0Zm-31.346 0a3.428 3.428 0 1 1-6.856 0 3.428 3.428 0 0 1 6.856 0Zm-31.856 0a3.683 3.683 0 1 1-7.365 0 3.683 3.683 0 0 1 7.365 0Zm-32.365 0a3.937 3.937 0 1 1-7.875 0 3.937 3.937 0 0 1 7.875 0Zm-32.874 0a4.192 4.192 0 1 1-8.384 0 4.192 4.192 0 0 1 8.384 0Z\" fill=\"#FFF960\"\/><\/svg>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"text bg--white\">\n\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"text__content text__content--1-col\">\n\t\t\t<h2>Marketing a necessary evil?<\/h2>\r\n<p>Fortunately, the online platform FHI Digital Service provides online support to FHI members. The online platform is ready for use. Many members have now actively explored the possibilities of FHI Digital Service. Are you ready?<\/p>\r\n<h2>You can already be found!<\/h2>\r\n<p>Take a look at our <a href=\"https:\/\/fhi.nl\/en\/ledenlijst\/\">membership list<\/a>. All our members have a profile there. Also your company. The profiles vary from a simple business listing, a more extensive basic profile to a complete mini site. Visitors to the FHI website can find your organization by entering the company name or product group\/service in the search bar. This makes it important that the profile is completed correctly. A simple company listing only concerns the name and address details. Do you have a broader profile? Then don&#039;t miss the opportunity to use the additional functions: fill in the description or make it current and link the products and services of your market segment.<\/p>\r\n<h2>News ensures more visitors<\/h2>\r\n<p>Google rewards sites that are often linked to and places them &#039;higher&#039; in the search results. If you share a message from your company profile once a month, this will already contribute to the scores. A news item doesn&#039;t have to be complicated at all: look <a href=\"https:\/\/fhi.nl\/en\/nieuws\/?page=1\">here<\/a> look at what your fellow colleagues posted last month. You can do that too, right? Until the end of October, all members may post news for free. Now is the chance to just try it out. You or a colleague may have time for this during summer time. Of course we are curious about your experiences!<\/p>\r\n<h2>Job postings are still free for a while<\/h2>\r\n<p>This week is the last week that free vacancies can be posted in our vacancy bank via FHI Digital Service. It might therefore be useful to take advantage of this option. From July you can still post vacancies, but this will cost \u20ac100 per vacancy. Submitted vacancies remain available for six weeks and are then automatically deleted. Curious? Take a look at our <a href=\"https:\/\/fhi.nl\/en\/vacature\/\">job board<\/a>!<\/p>\r\n<h2>Win, win, win situation<\/h2>\r\n<p>Fhi.nl attracts many visitors and therefore scores high in search engines. FHI Digital Service is a new service from FHI that allows its members to profile themselves via the FHI website. All members are listed on our website. Search engines index business listings and news items, further increasing your findability. Together we make the platform bigger. Let&#039;s be honest: without the active participation of members, this platform will have little added value. So join us! Help your own organization, the online platform and your fellow competitors by using FHI Digital Service.<\/p>\r\n<p>You can adjust your company details yourself or, for a fee, further expand the options of the package. This gives you the opportunity to post news items, vacancies and enrich your company information, including with a company logo. Go to <a href=\"https:\/\/fhi.nl\/mijnfhi\/\">FHI Digital Service<\/a> and log in with your email address.<\/p>\r\n<h2>For help and more information, visit..<\/h2>\r\n<p>Would you like more information, do you not have your login details or do you need help completing your profile, news item or vacancy? Send an email to <a href=\"mailto:digitaleservice@fhi.nl\">digitalservice@fhi.nl<\/a> or contact Leonie van der Smeede on telephone number 033 465 75 07.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\t\t<\/div>\n\t<\/div>\n<\/div>\r\n\t<div class=\"articles bg--offwhite automatic\">\r\n\t\t<div class=\"container\">\r\n\t\t\t<div class=\"articles__header\">\r\n\t\t\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>Related articles<\/h2><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/profiel\/fhi-federatie-van-technologie-branches\/\" class=\"button button--outline\">view profile<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<div class=\"post-grid post-grid--no-padding\">\r\n\t\t\t\t\n<a class=\"single-item single-item__articles\" href=\"https:\/\/fhi.nl\/en\/news\/viavi-unveils-the-rugged-handheld-cx100-comxpert-for-field-testing-tactical-and-land-mobile-radios-and-networks\/\" data-id=\"33328\">\n\t<div class=\"single-item__articles-icon\">\n\t\t<svg width=\"35\" height=\"35\" viewbox=\"0 0 35 35\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<mask id=\"mask0_1182_5532\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"35\" height=\"35\">\n<path d=\"M0 0H35V35H0V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_1182_5532)\">\n<path d=\"M5.12695 9.22852H1.02539V31.9238H10.4299C12.2868 31.9238 14.0678 32.6615 15.3809 33.9746H19.6191C20.9322 32.6615 22.7132 31.9238 24.5701 31.9238H33.9746V11.2793H29.873\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M17.5 9.22852H18.1426C20.0088 7.89544 22.2237 7.17773 24.5615 7.17773H29.873V27.8223H24.5615C22.2237 27.8223 20.0088 28.54 18.1426 29.873H16.8574C14.9912 28.54 12.7763 27.8223 10.4385 27.8223H5.12695V5.12695H9.22852\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M9.22852 1.02539V21.6699C13.759 21.6699 17.5 25.3425 17.5 29.873V9.22852C17.5 4.698 13.759 1.02539 9.22852 1.02539Z\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/g>\n<\/svg>\n\t<\/div>\n\t<div class=\"single-item__articles-title\"><div class='heading-wrapper'><h3>VIAVI Unveils the Rugged, Handheld CX100 ComXpert for Field Testing Tactical and Land Mobile Radios and Networks<\/h3><\/div><\/div>\n\t<div class=\"single-item__articles-terms\">\n\t\t\n\t\t\n\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Industrial Electronics<\/span>\n\t\t\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Electronics &amp; Applications<\/span>\n\t\t\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Antennas<\/span>\n\t\t\t\t\t\t\t\t<span class=\"button button--outline single-item__articles-term--branche single-item__articles-term\">Cable communication (LAN, WAN, Optical)<\/span>\n\t\t\t\t\t<\/div>\n\t<div class=\"single-item__articles-author-date-wrapper\">\n\t\t\t\t\t<div class=\"single-item__articles-author\">\n\t\t\t\tCN Rood\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"single-item__articles-date\">\n\t\t\t\tMay 15, 2023\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\n<a class=\"single-item single-item__articles\" href=\"https:\/\/fhi.nl\/en\/news\/nederlandse-economie-wordt-steeds-groener\/\" data-id=\"44744\">\n\t<div class=\"single-item__articles-icon\">\n\t\t<svg width=\"35\" height=\"35\" viewbox=\"0 0 35 35\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<mask id=\"mask0_1182_5532\" style=\"mask-type:luminance\" maskunits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"35\" height=\"35\">\n<path d=\"M0 0H35V35H0V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_1182_5532)\">\n<path d=\"M5.12695 9.22852H1.02539V31.9238H10.4299C12.2868 31.9238 14.0678 32.6615 15.3809 33.9746H19.6191C20.9322 32.6615 22.7132 31.9238 24.5701 31.9238H33.9746V11.2793H29.873\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M17.5 9.22852H18.1426C20.0088 7.89544 22.2237 7.17773 24.5615 7.17773H29.873V27.8223H24.5615C22.2237 27.8223 20.0088 28.54 18.1426 29.873H16.8574C14.9912 28.54 12.7763 27.8223 10.4385 27.8223H5.12695V5.12695H9.22852\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M9.22852 1.02539V21.6699C13.759 21.6699 17.5 25.3425 17.5 29.873V9.22852C17.5 4.698 13.759 1.02539 9.22852 1.02539Z\" stroke=\"#2A5CEE\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/g>\n<\/svg>\n\t<\/div>\n\t<div class=\"single-item__articles-title\"><div class='heading-wrapper'><h3>The Dutch economy is becoming increasingly greener<\/h3><\/div><\/div>\n\t<div class=\"single-item__articles-terms\">\n\t\t\n\t\t\n\t\t\t<\/div>\n\t<div class=\"single-item__articles-author-date-wrapper\">\n\t\t\t\t\t<div class=\"single-item__articles-author\">\n\t\t\t\tFHI, Federation of Technology Industries\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"single-item__articles-date\">\n\t\t\t\tJune 12, 2018\t\t\t<\/div>\n\t\t\t<\/div>\n<\/a>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n<div class=\"companies bg--white\" data-item-count=\"2\" data-manual=\"\">\n\t<div class=\"container\">\n\t\t<div class=\"companies__header\">\n\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>Related companies<\/h2><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"post-grid post-grid--no-padding\">\n\t\t\t\t\t\t\t\t\t\n<div class=\"single-item single-item__companies\">\n\t<div class=\"single-item__background\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626.jpg 1920w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-300x200.jpg 300w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1024x683.jpg 1024w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-768x512.jpg 768w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1536x1024.jpg 1536w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-2048x1365.jpg 2048w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-1620x1080.jpg 1620w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-576x384.jpg 576w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-425x283.jpg 425w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-960x640.jpg 960w, https:\/\/fhi.nl\/app\/uploads\/2024\/04\/8ce218ee66df5b4ed2dc0af68573d626-200x133.jpg 200w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t<div class=\"single-item__logo\"><\/div>\n\t<div class=\"single-item__title\">Gram BioLine<\/div>\n\t<div class=\"single-item__description\"><\/div>\n\t\t\t<div class=\"single-item__button\"><a href=\"\/en\/profiel\/gram-bioline\/\" class=\"button button--secondary\">View<\/a><\/div>\n\t<\/div>\n\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":43943,"template":"","branches":[],"events":[],"secretariat":[],"categories":[],"themes_tax":[],"content_types":[],"class_list":["post-43942","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing een noodzakelijk kwaad? - FHI, federatie van technologiebranches<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fhi.nl\/en\/nieuws\/marketing-een-noodzakelijk-kwaad\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing een 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