{"id":82193,"date":"2026-05-12T12:06:50","date_gmt":"2026-05-12T10:06:50","guid":{"rendered":"https:\/\/fhi.nl\/?post_type=news&#038;p=82193"},"modified":"2026-05-13T12:03:59","modified_gmt":"2026-05-13T10:03:59","slug":"ai-expert-jarno-duursma-opent-wots-2026","status":"publish","type":"news","link":"https:\/\/fhi.nl\/en\/news\/ai-expert-jarno-duursma-opent-wots-2026\/","title":{"rendered":"AI expert Jarno Duursma opens WoTS 2026"},"content":{"rendered":"<header id=\"header\" class=\"header header--medium header--branch\">\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"header__background header__background--medium\">\n\t\t\t\t\t<img decoding=\"async\" class=\"header__background-image\" src=\"https:\/\/fhi.nl\/app\/uploads\/2025\/12\/Jarno-Duursma-2-e1778580560835.jpg\" alt=\"\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\n\t<div class=\"container\">\n\t\t<div class=\"header__content\">\n\t\t\t<div class=\"header__first\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"header__title\" >\n\t\t\t\t\tAI expert Jarno Duursma opens WoTS 2026\t\t\t\t<\/h1>\n\n\t\t\t\t<div class=\"header__dots-line\">\n\t\t\t\t\t<svg width=\"431\" height=\"9\" viewbox=\"0 0 431 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M430.799 4.192a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.135 1.135 0 1 1-2.27 0 1.135 1.135 0 0 1 2.27 0Zm-27.27 0a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.39 1.39 0 1 1-2.78 0 1.39 1.39 0 0 1 2.78 0Zm-27.78 0a1.645 1.645 0 1 1-3.29 0 1.645 1.645 0 0 1 3.29 0Zm-28.29 0a1.9 1.9 0 1 1-3.799 0 1.9 1.9 0 0 1 3.799 0Zm-28.799 0a2.154 2.154 0 1 1-4.308 0 2.154 2.154 0 0 1 4.308 0Zm-29.308 0a2.41 2.41 0 1 1-4.819 0 2.41 2.41 0 0 1 4.819 0Zm-29.819 0a2.663 2.663 0 1 1-5.326.001 2.663 2.663 0 0 1 5.326-.001Zm-30.327 0a2.919 2.919 0 1 1-5.837 0 2.919 2.919 0 0 1 5.837 0Zm-30.837 0a3.173 3.173 0 1 1-6.345.001 3.173 3.173 0 0 1 6.345 0Zm-31.346 0a3.428 3.428 0 1 1-6.856 0 3.428 3.428 0 0 1 6.856 0Zm-31.856 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text__content--2-col\">\n\t\t\t<p><strong>WoTS 2026 kicks off this year with a speaker who perfectly fits the theme of technological acceleration. AI expert, author, and trend watcher Jarno Duursma will deliver two keynotes during the exhibition week on the influence of generative AI on industrial processes, electronics development, and laboratory automation.<\/strong><\/p>\n<p>Duursma (1976) is considered one of the leading AI experts in the Netherlands. As an author, writer, and sought-after keynote speaker, he has appeared on national and international stages since 2011. He helps organizations understand the impact of artificial intelligence, deepfake technology, synthetic media, and digital trends.<\/p>\n<p>During his keynotes at WoTS 2026, Duursma addresses a question that preoccupies many technology companies: how is AI changing the way we design, automate, and manage equipment? In doing so, he covers, among other things:<\/p>\n<ul>\n<li><strong>The impact of generative AI on business<\/strong><br \/>\nHow does AI make processes smarter, faster, and safer?.<\/li>\n<li><strong>The changing role of humans in an AI-driven environment<\/strong><br \/>\nWhat does it mean when intelligent systems take over more and more tasks?<\/li>\n<li><strong>Practical applications of AI<\/strong><br \/>\nFrom predictive maintenance to data-driven production and smart automation.<\/li>\n<li><strong>Opportunities and risks<\/strong><br \/>\nHow do you harness the power of AI without ignoring ethical and societal challenges?.<\/li>\n<\/ul>\n<p>With over four hundred exhibitors, live demonstrations, activities, and an extensive content program, WoTS 2026 promises to be a vibrant edition full of innovation and networking. Jarno Duursma&#039;s keynotes on Tuesday and Thursday immediately set the tone.<\/p>\n<p><strong>Sign up for WoTS 2026<\/strong><br \/>\nVisitors can register for both the keynotes and the exhibition free of charge via the <a href=\"https:\/\/fhi.nl\/en\/wots\/\">WoTS website<\/a>.<\/p>\n<p>&nbsp;<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":78909,"template":"","branches":[11,12,13,14],"events":[8],"secretariat":[],"categories":[340],"themes_tax":[541],"content_types":[503],"class_list":["post-82193","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI\u2011expert Jarno Duursma opent WoTS 2026 - FHI, federatie van technologiebranches<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fhi.nl\/en\/nieuws\/ai-expert-jarno-duursma-opent-wots-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI\u2011expert Jarno Duursma opent WoTS 2026 - 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