{"id":83303,"date":"2026-06-08T12:00:45","date_gmt":"2026-06-08T10:00:45","guid":{"rendered":"https:\/\/fhi.nl\/?post_type=news&#038;p=83303"},"modified":"2026-06-08T12:00:48","modified_gmt":"2026-06-08T10:00:48","slug":"wots-2026-marketing-meeting-een-inspirerende-middag-vol-ideeen-voor-een-succesvolle-beursdeelname","status":"publish","type":"news","link":"https:\/\/fhi.nl\/en\/news\/wots-2026-marketing-meeting-een-inspirerende-middag-vol-ideeen-voor-een-succesvolle-beursdeelname\/","title":{"rendered":"WoTS 2026 Marketing Meeting: an inspiring afternoon full of ideas for a successful trade fair participation"},"content":{"rendered":"<header id=\"header\" class=\"header header--high\">\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"header__background header__background--high\">\n\t\t\t\t\t<img decoding=\"async\" class=\"header__background-image\" src=\"https:\/\/fhi.nl\/app\/uploads\/2025\/05\/Ledenbijeenkomst-Jekel-3-1-1619x1080.jpg\" alt=\"\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\n\t<div class=\"container\">\n\t\t<div class=\"header__content\">\n\t\t\t<div class=\"header__first header__first--alone\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"header__title\" >\n\t\t\t\t\tWoTS 2026 Marketing Meeting: an inspiring afternoon full of ideas for a successful trade fair participation\t\t\t\t<\/h1>\n\n\t\t\t\t<div class=\"header__dots-line\">\n\t\t\t\t\t<svg width=\"431\" height=\"9\" viewbox=\"0 0 431 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M430.799 4.192a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.135 1.135 0 1 1-2.27 0 1.135 1.135 0 0 1 2.27 0Zm-27.27 0a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.39 1.39 0 1 1-2.78 0 1.39 1.39 0 0 1 2.78 0Zm-27.78 0a1.645 1.645 0 1 1-3.29 0 1.645 1.645 0 0 1 3.29 0Zm-28.29 0a1.9 1.9 0 1 1-3.799 0 1.9 1.9 0 0 1 3.799 0Zm-28.799 0a2.154 2.154 0 1 1-4.308 0 2.154 2.154 0 0 1 4.308 0Zm-29.308 0a2.41 2.41 0 1 1-4.819 0 2.41 2.41 0 0 1 4.819 0Zm-29.819 0a2.663 2.663 0 1 1-5.326.001 2.663 2.663 0 0 1 5.326-.001Zm-30.327 0a2.919 2.919 0 1 1-5.837 0 2.919 2.919 0 0 1 5.837 0Zm-30.837 0a3.173 3.173 0 1 1-6.345.001 3.173 3.173 0 0 1 6.345 0Zm-31.346 0a3.428 3.428 0 1 1-6.856 0 3.428 3.428 0 0 1 6.856 0Zm-31.856 0a3.683 3.683 0 1 1-7.365 0 3.683 3.683 0 0 1 7.365 0Zm-32.365 0a3.937 3.937 0 1 1-7.875 0 3.937 3.937 0 0 1 7.875 0Zm-32.874 0a4.192 4.192 0 1 1-8.384 0 4.192 4.192 0 0 1 8.384 0Z\" fill=\"#FFF960\"\/><\/svg>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header__description\">\n\t\t\t\t\t\t\t<p>By: Roelof Kuipers<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n\n\n<div class=\"text bg--offwhite\">\n\t<div class=\"container\">\n\t\t\t\t\t\t<div class=\"text__content text__content--1-col\">\n\t\t\t<p><strong>On Thursday, June 4, a large group of WoTS exhibitors came to Leusden. The central questions were: How do you attract the right visitors to your stand? How do you ensure valuable conversations during the fair? And how do you build on the contacts you make during WoTS?<\/strong><\/p>\n<p>During an interactive workshop at FHI in Leusden, exhibitors discussed these topics with one another. At various tables, participants shared experiences, practical examples, and ideas regarding visibility, engagement, conversion, and relationship building. The open conversations yielded many recognizable challenges, but above all, concrete inspiration that is directly applicable in the preparation for the trade fair.<\/p>\n<p>What stood out is that many exhibitors actually apply the same principles. Regardless of the subject, four key insights kept recurring.<\/p>\n<ol>\n<li><strong> Start on time and make it personal<\/strong><\/li>\n<\/ol>\n<p>Personal invitations from sales, targeted emails, phone calls, and active contact via LinkedIn prove time and again to be effective in reaching the right target audience. The workshop participants emphasized that quality is more important than quantity: rather slightly fewer visitors, but the right conversations at our booth.<\/p>\n<ol start=\"2\">\n<li><strong> Give visitors a clear reason to stop by.<\/strong><\/li>\n<\/ol>\n<p>Innovations, case studies, demos, experts at the booth, or a substantive session: visitors want to know what a visit will offer them. A clear proposition and relevant content make the difference between interest and an actual visit to the trade fair.<\/p>\n<ol start=\"3\">\n<li><strong> Ensure interaction at the booth<\/strong><\/li>\n<\/ol>\n<p>An attractive stand is about more than just products or solutions. Demos, interactive elements, gamification, and hospitality create engagement and make it easier to start conversations. The combination of content and experience proves to be a strong way to retain visitors longer and extract more value from encounters.<\/p>\n<ol start=\"4\">\n<li><strong> View the stock market as the beginning of a relationship<\/strong><\/li>\n<\/ol>\n<p>A frequently cited conclusion was that the real value often arises after the trade show. Good lead registration, prompt follow-up, and the continued sharing of relevant content help convert trade show contacts into long-term relationships. The trade show is therefore not the endpoint of a campaign, but the starting point of a new relationship.<\/p>\n<p><strong>Learning from each other<\/strong><\/p>\n<p>The workshop demonstrated the wealth of knowledge and experience present within the exhibitor group. Exchanging ideas generated energy and inspiration to get started with recruitment, as well as practical tools for trade show preparations. A valuable afternoon in which participants inspired each other to approach their trade show participation in an even more targeted, creative, and effective manner.<\/p>\n<p>Promotional materials that can be used by exhibitors are free for exhibitors and media to use. View the materials at <a href=\"https:\/\/fhi.nl\/en\/wots\/promotie\/#Mediakit\">https:\/\/fhi.nl\/wots\/promotie\/#Mediakit<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"usps-block bg--dark-blue usps-block--images-high auto\">\n\t<div class=\"container\">\n\t\t<div class=\"usps-block__header\">\n\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2>Events<\/h2><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"usps-block__wrapper-columns\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t<div class=\"usps-block__column  usps-block__column--gebouw-automatisering\" data-id=\"81109\">\r\n\t\t<div class=\"usps-block__column-wrapper\">\t\t<div class=\"img-wrapper\">\r\n\t\t\t<div class=\"img-background\"><\/div>\r\n\t\t\t<div class=\"img-background--hover\"><\/div>\r\n\t\t\t<img decoding=\"async\" width=\"681\" height=\"1038\" src=\"https:\/\/fhi.nl\/app\/uploads\/2024\/03\/gebouw_automatisering.jpg\" class=\"background-img\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/2024\/03\/gebouw_automatisering.jpg 681w, https:\/\/fhi.nl\/app\/uploads\/2024\/03\/gebouw_automatisering-197x300.jpg 197w, https:\/\/fhi.nl\/app\/uploads\/2024\/03\/gebouw_automatisering-672x1024.jpg 672w, https:\/\/fhi.nl\/app\/uploads\/2024\/03\/gebouw_automatisering-315x480.jpg 315w, https:\/\/fhi.nl\/app\/uploads\/2024\/03\/gebouw_automatisering-186x283.jpg 186w, https:\/\/fhi.nl\/app\/uploads\/2024\/03\/gebouw_automatisering-420x640.jpg 420w, https:\/\/fhi.nl\/app\/uploads\/2024\/03\/gebouw_automatisering-131x200.jpg 131w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/>\t\t<\/div>\r\n\r\n\t\t<div class=\"content-wrapper\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/agenda\/gebouw-automatisering-voor-dummies\/\" class=\"content-wrapper__link\" target=\"\" rel=\"noopener noreferrer\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"content-wrapper__text\">\r\n\t\t\t\t\t<div class=\"content-wrapper__text-top\">\r\n\t\t\t\t\t\t<div class=\"content-wrapper__text-title h4\">Building Automation for Dummies<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"content-wrapper__date--from\">11 June<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"content-wrapper__bottom\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t<\/div>\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t<div class=\"usps-block__column\" data-id=\"22498\">\r\n\t\t<div class=\"usps-block__column-wrapper\">\t\t<div class=\"img-wrapper\">\r\n\t\t\t<div class=\"img-background\"><\/div>\r\n\t\t\t<div class=\"img-background--hover\"><\/div>\r\n\t\t\t<img decoding=\"async\" width=\"900\" height=\"350\" src=\"https:\/\/fhi.nl\/app\/uploads\/2024\/07\/1717660370_beurstraining-900x350-1.jpg\" class=\"background-img\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/2024\/07\/1717660370_beurstraining-900x350-1.jpg 900w, https:\/\/fhi.nl\/app\/uploads\/2024\/07\/1717660370_beurstraining-900x350-1-300x117.jpg 300w, https:\/\/fhi.nl\/app\/uploads\/2024\/07\/1717660370_beurstraining-900x350-1-768x299.jpg 768w, https:\/\/fhi.nl\/app\/uploads\/2024\/07\/1717660370_beurstraining-900x350-1-18x7.jpg 18w, https:\/\/fhi.nl\/app\/uploads\/2024\/07\/1717660370_beurstraining-900x350-1-576x224.jpg 576w, https:\/\/fhi.nl\/app\/uploads\/2024\/07\/1717660370_beurstraining-900x350-1-472x184.jpg 472w, https:\/\/fhi.nl\/app\/uploads\/2024\/07\/1717660370_beurstraining-900x350-1-200x78.jpg 200w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t<\/div>\r\n\r\n\t\t<div class=\"content-wrapper\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/fhi.nl\/en\/agenda\/de-voorbereiding-voor-een-succesvolle-beursdeelname\/\" class=\"content-wrapper__link\" target=\"\" rel=\"noopener noreferrer\"><\/a>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"content-wrapper__text\">\r\n\t\t\t\t\t<div class=\"content-wrapper__text-top\">\r\n\t\t\t\t\t\t<div class=\"content-wrapper__text-title h4\">Exhibition Training<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"content-wrapper__date--from\">June 16<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"content-wrapper__bottom\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wr-icon\">\r\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  viewbox=\"0 -960 960 960\"  fill=\"#000\"><path d=\"M180-120q-24 0-42-18t-18-42v-600q0-24 18-42t42-18h462l198 198v462q0 24-18 42t-42 18H180Zm0-60h600v-428.57H609V-780H180v600Zm99-111h402v-60H279v60Zm0-318h201v-60H279v60Zm0 159h402v-60H279v60Zm-99-330v171.43V-780v600-600Z\"\/><\/svg>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t<\/div>\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":67228,"template":"","branches":[],"events":[8],"secretariat":[],"categories":[],"themes_tax":[],"content_types":[543],"class_list":["post-83303","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WoTS 2026 Marketing Meeting: een inspirerende middag vol idee\u00ebn voor een succesvolle beursdeelname - FHI, federatie van technologiebranches<\/title>\n<meta name=\"description\" content=\"WoTS 2026 Marketing Meeting: een inspirerende middag vol idee\u00ebn voor een succesvolle beursdeelname\" \/>\n<meta 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