{"id":88202,"date":"2026-09-15T10:38:14","date_gmt":"2026-09-15T08:38:14","guid":{"rendered":"https:\/\/fhi.nl\/?page_id=88202"},"modified":"2026-09-16T13:40:54","modified_gmt":"2026-09-16T11:40:54","slug":"ai-in-hr-van-gebruiken-naar-regisseren","status":"publish","type":"page","link":"https:\/\/fhi.nl\/en\/ai-in-hr-van-gebruiken-naar-regisseren\/","title":{"rendered":"AI in HR: from using to directing"},"content":{"rendered":"<header id=\"header\" class=\"header header--low\">\n\n\t\n\t\t\t<div class=\"header__background header__background--graphic\"><\/div>\n\t\n\t<div class=\"container\">\n\t\t<div class=\"header__content\">\n\t\t\t<div class=\"header__first\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"header__navigation-button\">\n\t\t\t\t\t\t<a class=\"header__navigation-button__arrow\" target=\"_self\" href=\"https:\/\/fhi.nl\/en\/agenda\/hrm-actualiteitenseminar\/\">\n\t\t\t\t\t\t\t<svg width=\"56\" height=\"33\" viewbox=\"0 0 56 33\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\"56\" y=\"33\" width=\"56\" height=\"33\" rx=\"16.5\" transform=\"rotate(180 56 33)\" fill=\"#2A5CEE\"\/><path d=\"M22.262 22.456 16.294 16.5l5.968-5.956M39.706 16.5H16.293\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg> To FHI HRM Current Affairs seminar\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"header__title\" >\n\t\t\t\t\tAI in HR: from using to directing  \t\t\t\t<\/h1>\n\n\t\t\t\t<div class=\"header__dots-line\">\n\t\t\t\t\t<svg width=\"431\" height=\"9\" viewbox=\"0 0 431 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M430.799 4.192a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.135 1.135 0 1 1-2.27 0 1.135 1.135 0 0 1 2.27 0Zm-27.27 0a1.136 1.136 0 1 1-2.272-.001 1.136 1.136 0 0 1 2.272 0Zm-27.272 0a1.39 1.39 0 1 1-2.78 0 1.39 1.39 0 0 1 2.78 0Zm-27.78 0a1.645 1.645 0 1 1-3.29 0 1.645 1.645 0 0 1 3.29 0Zm-28.29 0a1.9 1.9 0 1 1-3.799 0 1.9 1.9 0 0 1 3.799 0Zm-28.799 0a2.154 2.154 0 1 1-4.308 0 2.154 2.154 0 0 1 4.308 0Zm-29.308 0a2.41 2.41 0 1 1-4.819 0 2.41 2.41 0 0 1 4.819 0Zm-29.819 0a2.663 2.663 0 1 1-5.326.001 2.663 2.663 0 0 1 5.326-.001Zm-30.327 0a2.919 2.919 0 1 1-5.837 0 2.919 2.919 0 0 1 5.837 0Zm-30.837 0a3.173 3.173 0 1 1-6.345.001 3.173 3.173 0 0 1 6.345 0Zm-31.346 0a3.428 3.428 0 1 1-6.856 0 3.428 3.428 0 0 1 6.856 0Zm-31.856 0a3.683 3.683 0 1 1-7.365 0 3.683 3.683 0 0 1 7.365 0Zm-32.365 0a3.937 3.937 0 1 1-7.875 0 3.937 3.937 0 0 1 7.875 0Zm-32.874 0a4.192 4.192 0 1 1-8.384 0 4.192 4.192 0 0 1 8.384 0Z\" fill=\"#FFF960\"\/><\/svg>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header__description\">\n\t\t\t\t\t\t\t<p><em>Speaker: AI and GEO specialist SME Felipe Wesbonk \u2013 KickAI<\/em><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"header__second\">\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"header__branch-logos\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n\n<div class=\"image-text bg--offwhite\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text__wrapper\">\n\t\t\t<div class=\"image-text-image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"472\" height=\"283\" src=\"https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1-472x283.png\" class=\"attachment-image_text_block size-image_text_block\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1-472x283.png 472w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1-300x180.png 300w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1-1024x614.png 1024w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1-768x461.png 768w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1-1536x922.png 1536w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1-18x12.png 18w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1-1800x1080.png 1800w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1-576x346.png 576w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1-1067x640.png 1067w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1-200x120.png 200w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1-1280x768.png 1280w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/HRM-1.png 1920w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/>\t\t\t\t  <label><\/label>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-text-content\">\n\t\t\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2 class='image-text-content__title'>AI in HR: from using to directing  <\/h2><\/div>\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"image-text-content__text\"><p>Most HR teams now use AI daily: for writing, screening, summarizing conversations, and preparing recommendations. But how do you take the next step, from isolated tasks to AI that works for you structurally, in your tone of voice and within clear frameworks?<br \/>\nIn this session, Felipe Wesbonk, AI specialist for SMEs, shows how to give AI a permanent place in your HR processes without losing the human aspect. You will receive practical control questions to critically assess AI outcomes, concrete examples of companies already applying this, and tools for the role HR plays in the further integration of AI into your organization.<br \/>\nYou will go home with a step-by-step plan that allows you to continue tomorrow.<\/p>\n<p><em>Speaker: AI and GEO specialist SME Felipe Wesbonk \u2013 KickAI<\/em><\/p>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"image-text bg--dark-blue\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text__wrapper image-text__wrapper--reverse\">\n\t\t\t<div class=\"image-text-image\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"470\" height=\"283\" src=\"https:\/\/fhi.nl\/app\/uploads\/2026\/09\/Felipe-Wesbonk-AI-en-GEO-specialist-MKB-e1789461376322-470x283.png\" class=\"attachment-image_text_block size-image_text_block\" alt=\"\" srcset=\"https:\/\/fhi.nl\/app\/uploads\/2026\/09\/Felipe-Wesbonk-AI-en-GEO-specialist-MKB-e1789461376322-470x283.png 470w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/Felipe-Wesbonk-AI-en-GEO-specialist-MKB-e1789461376322-300x181.png 300w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/Felipe-Wesbonk-AI-en-GEO-specialist-MKB-e1789461376322-18x12.png 18w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/Felipe-Wesbonk-AI-en-GEO-specialist-MKB-e1789461376322-576x347.png 576w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/Felipe-Wesbonk-AI-en-GEO-specialist-MKB-e1789461376322-200x120.png 200w, https:\/\/fhi.nl\/app\/uploads\/2026\/09\/Felipe-Wesbonk-AI-en-GEO-specialist-MKB-e1789461376322.png 600w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\t\t\t\t  <label><\/label>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-text-content\">\n\t\t\t\t\t\t\t\t\t<div class='heading-wrapper'><svg width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><circle cx=\"6.394\" cy=\"6.5\" r=\"6.394\" fill=\"#000\"\/><\/svg><h2 class='image-text-content__title'>Felipe Wesbonk \u2013 KickAI<\/h2><\/div>\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"image-text-content__text\"><p>Felipe Wesbonk is an AI specialist for SMEs and founder of KickAI. He helps organizations structurally integrate AI into their business operations, from marketing to HR, with concrete work processes and measurable time savings. He guides both the AI strategy and its implementation. Additionally, he is a trainer and speaker on the practical application of AI and provides customized in-company training. With over 25 years of experience in digital marketing and certification as an AI Consultant, he translates AI into practical, workable steps.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"branches":[],"events":[],"secretariat":[],"categories":[],"themes_tax":[],"class_list":["post-88202","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI in HR: van gebruiken naar regisseren - FHI, federatie van technologiebranches<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fhi.nl\/en\/ai-in-hr-van-gebruiken-naar-regisseren\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI in HR: van gebruiken naar regisseren - FHI, federatie van technologiebranches\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fhi.nl\/en\/ai-in-hr-van-gebruiken-naar-regisseren\/\" \/>\n<meta property=\"og:site_name\" content=\"FHI, federatie van technologiebranches\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-16T11:40:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fhi.nl\\\/ai-in-hr-van-gebruiken-naar-regisseren\\\/\",\"url\":\"https:\\\/\\\/fhi.nl\\\/ai-in-hr-van-gebruiken-naar-regisseren\\\/\",\"name\":\"AI in HR: van gebruiken naar regisseren - FHI, federatie van technologiebranches\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fhi.nl\\\/#website\"},\"datePublished\":\"2026-09-15T08:38:14+00:00\",\"dateModified\":\"2026-09-16T11:40:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fhi.nl\\\/ai-in-hr-van-gebruiken-naar-regisseren\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fhi.nl\\\/ai-in-hr-van-gebruiken-naar-regisseren\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fhi.nl\\\/ai-in-hr-van-gebruiken-naar-regisseren\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fhi.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI in HR: van gebruiken naar regisseren\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fhi.nl\\\/#website\",\"url\":\"https:\\\/\\\/fhi.nl\\\/\",\"name\":\"FHI, federatie van technologiebranches\",\"description\":\"Nederlandse branchevereniging voor technologiebranches\",\"publisher\":{\"@id\":\"https:\\\/\\\/fhi.nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fhi.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fhi.nl\\\/#organization\",\"name\":\"FHI, federatie van technologiebranches\",\"url\":\"https:\\\/\\\/fhi.nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/fhi.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fhi.nl\\\/app\\\/uploads\\\/2024\\\/06\\\/3-e1722349014385.png\",\"contentUrl\":\"https:\\\/\\\/fhi.nl\\\/app\\\/uploads\\\/2024\\\/06\\\/3-e1722349014385.png\",\"width\":732,\"height\":136,\"caption\":\"FHI, federatie van technologiebranches\"},\"image\":{\"@id\":\"https:\\\/\\\/fhi.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fhi-federation-of-technology-branches\",\"https:\\\/\\\/www.instagram.com\\\/fhi_nl\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI in HR: from using to directing - FHI, Federation of Technology Sectors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fhi.nl\/en\/ai-in-hr-van-gebruiken-naar-regisseren\/","og_locale":"en_GB","og_type":"article","og_title":"AI in HR: van gebruiken naar regisseren - FHI, federatie van technologiebranches","og_url":"https:\/\/fhi.nl\/en\/ai-in-hr-van-gebruiken-naar-regisseren\/","og_site_name":"FHI, federatie van technologiebranches","article_modified_time":"2026-09-16T11:40:54+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fhi.nl\/ai-in-hr-van-gebruiken-naar-regisseren\/","url":"https:\/\/fhi.nl\/ai-in-hr-van-gebruiken-naar-regisseren\/","name":"AI in HR: from using to directing - FHI, Federation of Technology Sectors","isPartOf":{"@id":"https:\/\/fhi.nl\/#website"},"datePublished":"2026-09-15T08:38:14+00:00","dateModified":"2026-09-16T11:40:54+00:00","breadcrumb":{"@id":"https:\/\/fhi.nl\/ai-in-hr-van-gebruiken-naar-regisseren\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fhi.nl\/ai-in-hr-van-gebruiken-naar-regisseren\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fhi.nl\/ai-in-hr-van-gebruiken-naar-regisseren\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fhi.nl\/"},{"@type":"ListItem","position":2,"name":"AI in HR: van gebruiken naar regisseren"}]},{"@type":"WebSite","@id":"https:\/\/fhi.nl\/#website","url":"https:\/\/fhi.nl\/","name":"FHI, federation of technology industries","description":"Dutch trade association for technology industries","publisher":{"@id":"https:\/\/fhi.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fhi.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/fhi.nl\/#organization","name":"FHI, federation of technology industries","url":"https:\/\/fhi.nl\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/fhi.nl\/#\/schema\/logo\/image\/","url":"https:\/\/fhi.nl\/app\/uploads\/2024\/06\/3-e1722349014385.png","contentUrl":"https:\/\/fhi.nl\/app\/uploads\/2024\/06\/3-e1722349014385.png","width":732,"height":136,"caption":"FHI, federatie van technologiebranches"},"image":{"@id":"https:\/\/fhi.nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/fhi-federation-of-technology-branches","https:\/\/www.instagram.com\/fhi_nl\/"]}]}},"_links":{"self":[{"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/pages\/88202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/comments?post=88202"}],"version-history":[{"count":3,"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/pages\/88202\/revisions"}],"predecessor-version":[{"id":88341,"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/pages\/88202\/revisions\/88341"}],"wp:attachment":[{"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/media?parent=88202"}],"wp:term":[{"taxonomy":"branches","embeddable":true,"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/branches?post=88202"},{"taxonomy":"events","embeddable":true,"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/events?post=88202"},{"taxonomy":"secretariat","embeddable":true,"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/secretariat?post=88202"},{"taxonomy":"categories","embeddable":true,"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/categories?post=88202"},{"taxonomy":"themes","embeddable":true,"href":"https:\/\/fhi.nl\/en\/wp-json\/wp\/v2\/themes_tax?post=88202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}