CN Rood expands portfolio and enters Baltics

CN Rood is expanding its market area to include the Baltics. CN Rood will initially enter this market as a distributor of NI (National Instruments) products. This further intensifies the successful cooperation with NI in both the Benelux and the Nordics. In addition, CN Rood’s portfolio has been enriched with the brands TMYTek and NH Research. CN Rood will represent these companies in the Benelux, Nordics and the Baltics.

Successful cooperation

Ahmad Kobeissy (Distributor Manager at NI) is confident CN Rood will succeed in the Baltics. Ahmad: “We are delighted for the cooperation we have with CN Rood. Thanks to the cumulative knowledge they built in Test & Measurement market over several decades, the agility in addressing customers’ needs, and the customer intimacy culture they embrace across the company, CN Rood has done  outstanding work serving the Benelux and Nordics market. Having a successful cooperation in Benelux and Nordics in the past two years, and with the proximity CN Rood have to Baltics, we believe CN Rood is very well positioned to provide a world class customer experience, and expand NI reach into new markets in this region.”

Testing solutions for batteries and millimeter-wave

Besides the geographical expansion, CN Rood’s portfolio will also be enriched with the solutions of NH Research and TMYTek. NH Research is wholly owned by NI and a leader in high-power test and measurement applications such as electric vehicles (EVs) and batteries. NI Partner TMYTEK delivers pioneering millimeter-wave solutions in 5G/B5G and satellite communications applications. TMYTek transforms mmWave RF frontends with innovative devices that implement phased arrays with modern Antenna-in-Package (AiP) technologies and redefine OTA test methodologies.

NH Research – Overview Battery Test Solutions

TMYTek – 5G/B5G Beamforming Educational Kit

Ready to meet new customers

In recent years, CN Rood’s reputation, number of customers and turnover has been growing rapidly. Benny Polleunis (CEO CN Rood): “Our team is ready to offer the new solutions and we can’t wait to get to know and serve the companies in the Baltics. We aim for a high service level with the goal of satisfied customers. Good and specialised staff is very important to fulfil these promises. Due to growth expectations, we are looking to strengthen our team in the Nordics. 2023 Will be another exciting year!”