The preparation for a successful trade fair participation
Stock market training
Information about the training
Put yourself in the shoes of the trade fair visitor, what do you have to offer and what do you want to radiate?
We are looking forward to another great edition of the World of Industry, Technology & Science! To meet each other and provide a platform for the latest technologies, innovations, solutions and tools.
To make the fair as successful as possible and to get the most out of your fair participation, we organize an inspiring trade fair training!
The approach to the visitor is central to this trade fair training. Why would the visitor come to your stand and not to the neighbor's? Who are you and what excites you, where are the starting points for a conversation and how do you find them? It can also be exciting for a visitor to approach you, how can you lower that 'threshold' by starting with an informal conversation? And what can you do during the conversation to ensure that the visitor becomes a (potential) customer?
During the training we really get to work, so you have time to immediately discuss, think about and put things on paper for your trade fair participation
The following topics are covered in the trade fair training:
- The power of good preparation
- Formulating your objectives
- How you determine what you want to radiate as an organization
- Matchstick pitch: from visitor to qualified lead
- How to start an informal conversation based on enthusiasm and hospitality
- How to work towards your goals from an informal conversation
- Why collaboration and feedback between colleagues on the stand is so important
- 'Push' and 'pull', when a follow-up appointment is more useful than 'pushing through' the conversation at the stand.
Target audience
Everyone who is (partly) responsible for the success of trade fair participation.
Registration and costs
To register can be done by sending an email to info@wots.nl. The participation costs for member companies of FHI, FEDA and/or Machevo & Bulk amount to € 199 per person, excluding VAT. If your organization is not a member of FHI, FEDA and/or Machevo & Bulk, the participation costs are € 349 excluding VAT per person.
NB: After registering for the training, costs will always be charged, even in the event of cancellation. It is possible to register a replacement participant.
Program
| 9:45 am | Walk in | |
| 10am | Introduction | |
| 10:30 am | What is your visitor looking for – match pitch | |
| 12.00 | Lunch break | |
| 12.45 pm | A pleasant conversation – enthusiasm and hospitality | |
| 2:30 p.m | Pause | |
| 2:45 p.m | From visitor to (potential) customer | |
| 16.00 hours | Closing drinks |
Nederlands