LinkedIn Workshop

A strong brand on LinkedIn

You want people to immediately think of you when it comes to a topic you specialize in. Through valuable messages and a solid strategy, you can reach the right people via LinkedIn, engaging them with the goal of increased visibility, strong positioning, and increased sales. Social selling: every salesperson dreams of it, and some are more successful than others. What if your hours spent on LinkedIn could be converted into greater reach and more customers? In other words: are you willing to invest in building an online brand and achieving significant name recognition?

In an interactive workshop, Annemieke van Waterschoot will give you practical tools to get started with your online positioning on LinkedIn. You'll discover how personal branding and social selling reinforce each other and take the first steps towards implementation on-site. So, in just 15 minutes a day on LinkedIn, you can build a strong brand.

Target audience

This workshop is for anyone who wants to learn about LinkedIn's capabilities to connect with the right people, such as:

• Managers and employees in communications, marketing and sales
• Account managers
• Employees who want to position themselves well online.

Topics

• What is Personal Branding?
• How do I discover my Personal Brand?
• How can I shape my Personal Brand?
• What is Social Selling?
• How well do you know your customer?
• What strategy do I use for Social Selling?
• What does Social Selling on LinkedIn look like?

After attending the workshop, you'll have a clear understanding of the value of your personal brand and will implement the steps of your social selling strategy on LinkedIn to connect with the right people.

12:00: Walk-in and lunch
12:30 PM: Discover your personal brand
1:15 PM: Shaping your personal brand on LinkedIn
2:00 PM: Break
2:15 PM: Social Selling Strategy
2:45 PM: Social Selling on LinkedIn
3:30 PM: Questions, closing drinks

 Goal: Increase your visibility on LinkedIn, attract the attention of people you want in your network, with inspiration for compelling content that leads to trust and conversations.
In this interactive workshop, you will receive practical tools and tips & tricks on how to use Personal Branding and Social Selling effectively on LinkedIn.

Membership costs €199 excluding VAT. Non-members pay €349 excluding VAT.

Register