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WoTS exhibitors kick-off

On April 16th, we're hosting the WoTS exhibitor kick-off at the Jaarbeurs Utrecht. You're very welcome!

We start with lunch. During this afternoon, we'll cover the practical preparations for the trade show: the floor plan, logistical improvements, exhibitor catering, visitor recruitment, Young Professionals, and visitor registration. You'll know exactly what to expect and how to optimally prepare for your participation.

During the break, various suppliers and partners will be available to answer all your practical questions. Then, an AI expert will Jarno Duursma takes you into the world of Artificial Intelligence and shows you in concrete terms how you can use AI to work smarter, faster and more efficiently, always with an eye for the human dimension.

Choose one of three practical workshops. Interested in more? Bring your colleagues and get more out of it together. 

  • Creating multi-purpose content with AI
  • Workshop: AI Visual Engine: From AI image to on-brand output
  • Successful trade fair talks

We'll conclude the afternoon with a networking reception. A great opportunity to catch up with fellow exhibitors, partners, and the WoTS team.

Will you be there? Even if you're not registered but are considering participating in WoTS, you're very welcome.

Register

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Program

12:00 – 12:30 Lunch

12.30 – 12.45 pm Welcome

12.45 – 13.30 hrs Operational preparation

  • Current status – map
  • Exhibitor manual
  • Highlights on the trade fair floor
  • Logistics – what do we do differently?
  • Exhibitors catering – Jaarbeurs
  • Visitor recruitment
  • Young Professionals
  • Visitor registration

1:30 – 2:00 PM Break

2:00 PM – 3:00 PM Artificial Intelligence – Jarno Duursma

3:00 PM – 4:00 PM Practical workshops

4:00 – 4:30 PM Closing networking reception

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2:00 PM – 3:00 PM Artificial Intelligence

AI expert Jarno Duursma  takes you into the world of Artificial Intelligence and shows you in concrete terms how you can use AI to work smarter, faster and more efficiently, always with an eye for the human dimension.

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3:00 PM – 4:00 PM Practical workshops

  •  Creating multi-purpose content with AI

Discover how to actively use AI to quickly and efficiently create high-quality, SEO-optimized content that perfectly matches your tone of voice. You'll learn how to transform a single piece of text into multiple content types for different channels, while maintaining optimal quality, consistency, and search engine optimization.

  •  Workshop: AI Visual Engine: From AI image to on-brand output

AI can generate visuals incredibly quickly, but without clear direction, they rarely align with your brand. In this workshop, you'll learn how to manage AI so that the output is recognizable, consistent, and fully aligned with your visual identity.

  • Successful trade fair talks

During this interactive workshop, you'll learn how to effectively structure every trade show conversation. From a proactive greeting and effectively identifying attendees to a concrete follow-up appointment, you'll gain practical tools you can apply immediately on the trade show floor. This leads to more valuable leads and a higher return on your trade show participation.

FHI, federatie van technologiebranches