Parallel session: AI in HR: down-to-earth, useful and now

AI is no longer a pipe dream—it's already a major player in HR. But how do you use it effectively without getting lost in the buzzwords?
In this session, Kevin Hoogland shares insights and practical examples: from employer branding to employee engagement.
You will hear what it really takes to make AI work, with structured data, clear choices and a healthy dose of realism.

About Kevin Hoogland
Kevin Hoogland has been building digital solutions and strong brands since 1993. He believes that technology only truly gains value when it helps people collaborate better.
Working. Drawing on his experience with employer branding and innovation, he demonstrates how AI can strengthen HR without losing the human touch.