What are you going to do?
As an (Email) marketer, you are the linchpin in our digital communication. You plan and execute targeted email campaigns via HubSpot, using smart segmentation and automation. You work closely with colleagues from communication and other teams to deliver consistent, relevant content to our members and target groups.
Your responsibilities include:
- Setting up and managing communication plans (email, social media and website);
- Plan, create and send email campaigns via HubSpot;
- Segmenting target groups and using marketing automation;
- Monitor, analyze and report campaign results (open rates, CTR, conversions);
- Continuously optimizing campaigns based on data and tests;
- Managing social media channels, with a focus on visibility via LinkedIn;
- Designing banners and newsletter formats for events and activities;
- Actively contribute to the further development of HubSpot within the organization.
With your insight and creative approach, you will take our digital marketing to the next level.