The preparation for a successful exhibition participation

Wednesday, September 11, 2024

including lunch and networking drinks

Location: FHI, Leusderend 12 in Leusden

Put yourself in the shoes of the trade fair visitor, what do you have to offer and what do you want to radiate?

We are looking forward to another great edition of the World of Industry, Technology & Science! To meet each other and provide a platform for the latest technologies, innovations, solutions and tools.

To make the fair as successful as possible and to get the most out of your fair participation, we organize an inspiring trade fair training!

The approach to the visitor is central to this exhibition training. Why would the visitor come to your stand and not to the neighbor's? Who are you and what excites you, where are the starting points for a conversation and how do you find them? It can also be exciting for a visitor to approach you, how can you lower that 'threshold' by starting with an informal conversation? And what can you do during the conversation to ensure that the visitor becomes a (potential) customer?

During the training we really get to work, so you have time to immediately discuss, think about and put things on paper for your trade fair participation

The following topics are covered in the trade fair training:

• The power of good preparation
• Formulating your objectives
• How you determine what you want to radiate as an organization
• Matchstick pitch: from visitor to qualified lead
• How to start an informal conversation based on enthusiasm and hospitality
• How to work towards your goals from an informal conversation
• Why collaboration and feedback between colleagues on the stand is so important
• 'Push' and 'pull', when a follow-up appointment is more useful than 'pushing through' the conversation at the stand.

Target audience
Everyone who is (partly) responsible for the success of trade fair participation.

Registration and costs
You can register by sending an email to info@wots.nl. The participation costs for member companies of FHI, FEDA and/or Machevo & Bulk amount to € 199 per person, excluding VAT. If your organization is not a member of FHI, FEDA and/or Machevo & Bulk, the participation costs are € 349 excluding VAT per person.

NB: After registering for the training, costs will always be charged, even in the event of cancellation. It is possible to register a replacement participant.

 
Program Wednesday September 11, 2024

09.45 am Walk-in
10:00 am Introduction
10:30 am What is your visitor looking for – lucifer pitch
12:00 Lunch break
12:45 pm A pleasant conversation – enthusiasm and hospitality
2:30 pm Break
2:45 PM From visitor to (potential) customer
4:00 PM Closing drinks