HARTONG TROPHY
On Tuesday 24 September 2024, the company with the best stand presentation at the World of Industry will be awarded the Hartong Trophy. The Machevo & Bulk Association will award this trophy at the World of Technology & Science (WoTS) trade fair in the Jaarbeurs in Utrecht. Who will go home with the coveted trophy this year? An expert jury will subject all stands in hall 8 to a critical assessment on the first day of the trade fair.
From 4:30 PM you are welcome for a drink at the Machevo Hotspots in Hall 8, where the prestigious award will be presented at 5:30 PM.
The criteria
With regard to the assessment and evaluation of presentations on the trade fair floor, the jury will pay attention to, among other things:
- Presentation
Is the stand distinctive from other participants? Is the stand designed in such a way that it is clear and concise for the visitor what the exhibitor offers? Does the stand have 'stopping power'? - Communication
Is the visitor captivated by the acting of the stand crew? Is it clear at a glance which product or service is involved? - Passion
To what extent is the stand staff familiar with the concept and message of the company they represent? Do they identify with their organization? Is the staff proactive? - Creativity
Does the stand succeed in attracting extra attention? How is the design?
History
The Hartong Trophy is an initiative of the Machevo & Bulk Association and has been awarded since 1983 to the company with the best stand presentation. The trophy is named after the late Mr. FL Hartong, chairman of the Machevo Association and founder of the then Machevo fair (now organized by FHI as World of Industry, which is one of the three worlds of World of Technology & Science – WoTS). The trophy is a work of art designed by the late visual artist Nico van Lierop.
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