Strategic transformation to new brand name places system solutions central
The HELUKABEL Group is taking an important step in its strategic development: the specialists in electrical connection technology are now operating under a new brand name — HELU. This clearly reflects the company's transformation in recent years into a supplier of systems and solutions.
Hemmingen, February 24, 2026 — No longer HELUKABEL, but HELU. This name change is both deliberate and strategic, as the cable manufacturer has gradually developed into an internationally leading system supplier for electrical connection technology. In addition to cables and conduits, the portfolio now also includes assemblies and energy chains, with which the company creates integrated, customer-specific, and ready-to-install solutions for a wide range of applications. This development is now also taking shape at the market level with a new brand name, a new logo, and a new claim: "Always Stay Electrified.".
“"The future of connection technology is no longer determined by the quality of individual components. It's about combining them into intelligent, ready-to-install systems and services," explains Managing Director Marc Luksch. "In recent years, we have consistently expanded our expertise and our vision."”
Customers benefit from this solution-oriented approach through fewer and clearly defined points of contact, time-saving implementation and a consistently high level of quality.
As a full-service supplier, HELU produces more than just cables—energy chains and assemblies are also manufactured in its own factories. By bundling its entire product range under the HELU brand, the company is taking a step toward greater clarity and simplicity for customers. "Our goal is to combine our expertise as a group and offer genuine added value to the users of our solutions," emphasizes Marc Luksch. "No matter how complex or unique the challenges may be."“