Sometimes it seems like we are going back in time. Recently I have been receiving more and more calls from annoying energy sellers. They are pushy, disrespectful and act as if I have already made a deal with them. As I try to poach these clingy salespeople, I always wonder what kind of sales training these people have had. It could never have been good training, because many young energy salespeople are a very good textbook example of what not to do. Read to explain how it should be done in this article ten good qualities for successful selling.
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Ron Eman ISA Training & Coaching |
“I am calling you regarding a contract I concluded with you last week.” Oh, of course, the same outdated excuse again. Of course, the seller and I also know that that contract does not exist at all. But just hang it up? I find that very difficult. How do you get rid of such a conversation? That's not so easy! Because the louder and more often I say 'no', the more the seller seems to persist in his mission. Could they have had such outdated sales training that when a prospect says "no" they actually mean "yes"? I can't imagine even one potential customer reacting positively to such annoying salespeople. And how does the seller actually experience his work? A job like that can't possibly be fun, can it?
To be fair, I have to admit to these sellers that they have perseverance, will be successful in the short term and that we can now mention these companies by name, so brand awareness has grown. I wonder, at a time when delivering customer value and customer friendliness are of paramount importance, whether this sales method still appeals to potential customers.
Personally, I find it more pleasant when I am approached by people who enjoy what they do, who believe in the product and in the employer they work for. Then you can more easily put yourself in the customer's shoes and understand what customer value you add and you can more easily identify the customer benefits instead of the product features. The connection with others works wonders, also in business to business. The nice thing is that you stay close to yourself and do what you believe in.
The trick for the sales manager or sales leader is to facilitate the sales team in such a way that each individual (and the team as a whole) can successfully acquire new customers. Team management starts by setting a good example by providing motivational leadership. So give people the space to remain themselves and deal with your new customers in an honest and personal way. Then you will experience that customers enjoy doing business with you.