Register for the WoTS exhibitors kick-off on May 23, 2024

Register for the WoTS exhibitors kick-off

It's probably already in your agenda... On Thursday, May 23, we will organize the WoTS exhibitors kick-off in Jaarbeurs Utrecht. You are very welcome!

During the kick-off, practical matters will be discussed, such as the exhibition map, the exhibitor's manual, improvements regarding logistics, catering and new options in visitor registration. We also organize a number of inspiration sessions in the context of visitor recruitment. Below you can read what you can expect. These are great tools to apply in your marketing plan.

• Create distinctiveness with Customer Journey Mapping
  Almost every organization claims to 'put the customer first'. However, in practice the customer does not always experience it this way. So what do you do to walk the talk? You make yourself vulnerable and curious to discover what the customer really experiences, you map the Customer Journey and the touchpoints present in it. The Customer Journey helps you make the right choices. Choices that noticeably improve the customer experience and are distinctive for your customer. The result: happy customers who come back to you. Who wouldn't want that?!
• Subsessions:
  1. Give your work an AI boost
  New AI tools are flying around your ears. But which AI approach makes the difference? Two experienced marketers who work with AI on campaigns every day share all their insights. They show you how to get more out of ChatGPT and MidJourney. They also show how you can achieve much more return on your budget with AI advertising and how chatbots increase the conversion of your website. This knowledge gives you fresh inspiration for inviting customers and prospects to the WoTS.
  2. How do we reach Generation Z?
  The youth are the future of our industry. It's harder to reach Gen Z. We would like to meet them at the fair and want to inspire them for technology and science. But how do we do that? Social media is the place where you will find this generation. Discover Generation Z, learn how to attract and keep their attention.

You don't want to miss these inspiration sessions and important information about your trade fair participation. But watch out! You will have to choose from the last two inspiration sessions. Would you like to attend both sessions? Then come in pairs. Then you can share the inspiration you gain with each other afterwards. In that case, please both register.

Time planning:
12:30 – 13:00 Walk-in lunch                 
1:00 PM – 2:15 PM Practical information
2:15 PM – 2:45 PM Lunch break
14:45 – 15:30   Create distinctiveness with Customer Journey Mapping
3:30 PM – 4:15 PM Subsession 1: Give your work an AI boost   
3:30 PM – 4:15 PM Subsession 2: How do we reach Generation Z?
4:15 PM - 5:15 PM Networking drinks

All in all an important, fun and inspiring afternoon. Register and put May 23 in your calendar! Even if you are not registered but are considering participation in the WoTS, you are very welcome.

Click here to register for the kick-off

Until then!