FROM THE CHAIRMAN…
Dear IE members, friends,
Of course, everyone already knew what the Internet meant a year ago. But that does not mean that people actually used it, and certainly not on a professional level. We are all deeply influenced by our habits and it often takes a generation to change them. We have all experienced how a biological virus has spread the use of the Internet virally. We all work from our home office and now use teams, skype, zoom, meet and whatever they're called, as smoothly as the knife with which we cut our steak.
More than ever, business contacts are now taking place online and our customers, partners and stakeholders in the market all have a digital identity. Just as we did yesterday with events and trade fairs, it remains the task of our Industrial Electronics sector to bring customers into contact with our members, now also via the internet.
As an IP sector, we have enormous advantages with our more than 220 members and by extension as a federation with around 800 members. All our members can create their own “digital face” on our shared online platform, FHI.nl. That is the first condition for being findable online. Together, all these identities form an interesting whole for search engines, which value federation websites higher than those of individual companies, so that relevant content is ranked higher in searches than content from other websites.
Filling the extended member profile with relevant content, which every IE member is entitled to from this year onwards, is the first step towards success in terms of online findability. Furthermore, drawing up the content for the extended member profile is a good exercise in self-reflection regarding how one wants to present one's company and which Unique Selling Propositions one wants to put in the foreground. An exercise that is worth repeating regularly.
Afterwards, we can focus together on writing specific content with which we want to surprise or charm our customers. The extensive member profile is always present as an identification of your company, a role it also fulfills at events, fairs, workshops, etc. Perhaps a somewhat unknown matter for many and difficult to flesh out in concrete terms. No worries. From February, the IP sector will be the first within FHI own editor in service, Frank van de Ven. Frank's task is to bring the content creation of the IP industry and its members to a high level and how he will do that, he explains further in this newsletter.
But dear friends, let us all start with the beginning and work on professionally filling the extended member profile, our FHI-face on the World Wide Web, because today this is what counts most: “to be or not to be found on the net”. It would not only be nice but also very useful if we could all finish this by Easter. The sooner the better.
I have every confidence in the “ability” of our IP members and I await with “excitement” how the content will “flow” into FHI.nl.
Kind regards, IE,
Dirk Stans, chairman of FHI Industrial Electronics
KNOW THE POWER OF CONTENT CREATION
The corona crisis has increased the importance of online visibility for companies. Catchy content attracts attention.
However, content creation is a profession in itself and that is why FHI offers a helping hand in the form of a contentserviceExperienced editor Frank van de Ven introduces himself below video and discusses the possibilities of this new, exclusive service for FHI members.
Since the beginning of this year, FHI members have had their own member page where they can post content. In the second edition of the MarketingMonday webinar practical tips were given to fill and improve the FHI members page. Watch the replay.
POWER ELECTRONICS EVENT IN WEEK 23
Although the exact date is not yet known, we can already announce that the Power Electronics event will take place in week 23, the 2nd week of June.
We are currently looking at the form the event will take together with the exhibitors. Depending on the government measures and the course of the pandemic, we will choose between a physical or a digital event. As soon as more is known, we will inform you about this. Are you interested in participating? Then you can already contact us.
ELECTRONICS & APPLICATIONS 2021
From 28 to 30 September 2021, the Jaarbeurs will be all about Electronics & Applications. In addition to the conversations with exhibitors, getting inspired by the latest innovations, gaining targeted professional knowledge is an important driving force for visitors to this trade fair.
About 40 exhibitors have already registered, will you be next? Click here to register!
DRAWING BOARD TIME FOR GADGET PROJECT “E&A parrot”
Earlier we informed you about the gadget project in which the WoTS parrot was renamed 'E&A parrot'. With the sponsors the next step has been taken in the development of the voice recording device. With a first functional working prototype we have started the layout of the PCB. PCB artist Saar Drimer of Eurocircuits brings the next dimension of the electronic parrot with a first layout sketch of the PCB.
WHO WILL BE “THE BEST SOLDERING PERSON OF THE BELENUX”?
After a very successful first edition at E&A 2019, we are once again looking for the “Best Solderer of the Benelux”. For three days, professionals can show their qualities in the field of hand soldering and compete for the coveted title.
If you would like to participate as a sponsor in this beautiful project, please send an email to project manager Miranda van Wijk.
SEMINARS AT THE E&A
Early March the first meetings for the 12 seminars at the E&A took place. We started with a large number of exhibitors to set up an interesting seminar program. It is still possible to join a number of seminars.
If you are interested in participating in one of the seminars, click here. You will hear shortly whether there is still room in the seminar and when the next meeting will take place.
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