Review tip: MarketingMonday: How to content

In MarketingMonday we provide tips & tricks in the field of online marketing. In the third webinar that took place last Monday, we went into more detail about writing content. Website texts require a different approach than copy for printed media.

Research shows that people have difficulty keeping their attention online. Texts on the internet must therefore be more cursory and concise than copy for printed media. Literary sentences do poorly online. To stand out, online texts must be short and concise. Writing is deleting! Active writing is also very important.

Another point of attention is creating a content calendar. This way you keep an overview and know when you post something online. By posting information throughout the days, you continue to attract attention. In this Marketing Monday we will go into this in more detail. In this webinar we also discuss call-to-actions. By posting activating texts and images, you encourage the target group to take action. Speaking of the target group: do you know who that is and how to contact these people? In this webinar we address all these questions and the viewer receives useful tools. All MarketingMonday webinars are exclusively for FHI members.

The webinar is here to look back.

The next edition of MarketingMonday will take place on May 3 and will be about social media. Register today at this link!