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“Onze slogan is wij maken elektronica,” vertelt Maurice Uytdewilligen, operationeel directeur bij Makso Assemblage. “Je verwacht daarom misschien dat wij hier veel producten neerzetten, maar dat doen wij bewust niet. Onze klanten vertrouwen ons om producten voor hen te maken en daar gaan wij netjes mee om.” Op een groot beeldscherm wisselen snelle beelden elkaar af. “Op deze manier laten we met beeld zien wat wij doen.” Aan de linkerkant nodigt een huiskamer uit om plaats te nemen en worden bezoekers voorzien van een drankje. “In het standontwerp vind je elementen terug die je bij ons op kantoor ook terugziet, zoals de lattenwand en de huiselijke sfeer.”

It's all in the name at the stand of laboratory supplier Boom. In this green oasis you will immediately find peace. “We can’t take everything with us,” says marketing manager Martijn Jakobs. “But we do have a small selection of equipment, supplies and chemicals here.” In addition to the beautiful olive tree, the sustainability concept also catches the eye. With this display full of sustainable alternatives, the family business inspires visitors to take the step towards a more sustainable laboratory. “The step towards more sustainable working doesn’t have to be that big. You can start small with sustainable alternatives. Every step is one.”

At the World of Industry, Technology & Science, technology and games meet; young and old stand together on the exhibition floor and you will find seasoned professionals and students next to each other on stage. In the World of Industry, you will not know where to look or hear. Come and see robot dog Spot in action at Defence; admire the racing car at the Student Innovation Pavilion and have a chat with the exhibitors of the Machevo and Feda pavilions. In the World of Electronics, visitors and exhibitors are tinkering on the floor, at standing tables and in corridors and paths; after all, the trade fair gadget has to be assembled. The environmental monitor, the trade fair gadget of WoTS 2024, is a resounding success.

Tele Radio is demonstrating 8 and 12 button PLd transmitters from their product range this week using a moving robot dog. These two transmitters are available in the Panther range and offer extremely safe control, with an independently certified PLd stop function that operates on the globally used 2.4 GHz frequency. The Pld transmitters offer two-step buttons and safe, undisturbed wireless communication up to more than 500 metres. The 8-button Panther PN-T19-2 and the 12-button Panther PN-T29-12 are easy to program and already equipped with various 'pre-sets' for specific applications.

Directly on the Industry Highway at the back of Hall 8, the Tetra Pak stand towers high above the others. “The main theme of the stand is Innovation Starts Here”, says Sandro Leonardi, Director Communications at Tetra Pak. He explains that the ground floor of the stand consists of four parts: processing, services, packaging and automation. “The latter is where all the parts come together,” Sandro explains. On the second floor, a luxurious hospitality area has been set up where guests can enjoy a cup of coffee and the view over the exhibition floor.

In a short time, the large, empty halls of the Jaarbeurs are transformed into a bustling exhibition floor full of activity. Structures of up to six metres high are assembled by an army of stand builders. Forklifts drive back and forth through the aisles, while the construction teams are busy with carts full of stand material. In the small office of the organisation, there is a constant coming and going of suppliers, stand builders and exhibitors. “If you are still very busy as a trade fair organisation during the trade fair, something has gone wrong somewhere,” says Petra Kortenoeven, manager of Trade Fairs at FHI.