Workshop 'Attract customers and colleagues with content marketing'

Content marketing and digital strategies: an analytical exploration for growth and development

Learn how to use storytelling, web pages and Google's new EEAT framework to attract customers and colleagues. Delve into the 7i model for personal branding and discover how you can use content marketing to strengthen your personal brand. We'll also dive into optimizing your website for SEO and chatbots, and explore how you can leverage AI to produce content. This workshop is aimed at sharing valuable knowledge and practical insights, without commercial pressure. It's all about your growth and development, where we explore the world of content marketing together.

The workshop is led by Edwin Vlems, author of 5 books on content marketing, with 30 years of experience in marketing (of which more than 20 in the manufacturing industry).

What knowledge will you take with you after attending the workshop?

The workshop will provide you with an in-depth understanding of content marketing, storytelling, web page optimization and Google's EEAT framework. By exploring these essential topics, you can improve your online content creation and marketing skills, allowing you to communicate more effectively with your audiences and make a greater impact. You will also learn about social selling, a strategy that is becoming increasingly important in the modern business landscape. By using AI to produce content, you can streamline your workflow and create and distribute valuable content more efficiently. This workshop provides practical knowledge and skills that can be directly applied in your professional environment.

Why is this knowledge important to you as a professional?

Content marketing and social selling are becoming increasingly important in building relationships and driving engagement with target audiences, making this workshop an essential source of expertise for professionals looking to strengthen their online presence. Furthermore, understanding AI allows you to produce exceptional quality content, helping you stand out in a competitive market. This combination of skills will help you increase your impact and achieve success in the digital world.

Target audience:

1. Marketing professionals: Both experienced marketers and newcomers who want to deepen their knowledge and improve their skills in the field of content marketing, storytelling and digital strategies.
2. Entrepreneurs and Self-Employed: Individuals who are responsible for their own marketing efforts and want to learn how to communicate more effectively with their target audiences and strengthen their online presence.
3. Communications and PR professionals: Professionals involved in creating and distributing content for brands and organizations, and who want to learn how to integrate AI and new technologies to make their work more efficient.
4. Sales professionals: Individuals interested in social selling and using content marketing as part of their sales strategies to build relationships and generate leads.
5. Digital marketers: Individuals involved in managing online marketing campaigns, and who want to learn how to optimize their websites for SEO, leverage chatbots, and integrate AI tools into their content strategies.

Registration and costs

You can register via the registration button at the top of this page. The participation costs per person for companies affiliated with FHI are € 199, excluding VAT. If your organization is not a member of FHI, the participation costs are €349 excluding VAT per person.

Register

The stated participation costs include coffee/tea/soft drinks/lunch/networking drinks.
Cancellation does not entitle you to a credit of costs, but a replacement participant can be registered.