Trade fair gadget E&A announced: design and drive your own racing car

The Circuit Cruiser, a printed circuit board on four wheels, controlled by your own smartphone: that's the new trade show gadget. The radio-controlled car is available exclusively at Electronics & Applications 2025, the largest trade show for industrial electronics in the Benelux.

The gadget was developed by electronics company Pink Fluffy Unicorns in collaboration with several exhibitors. In addition to the high fun factor – who hasn’t played with a remote-controlled car as a child – the car is a showcase of modern embedded technology. The gadget is completely open source and hackable, ideal for engineers, students and tech enthusiasts who like to experiment.

Race track
Customize your own Circuit Cruiser! You can personalize your car with a custom-designed body. 3D print the design at home and take it with you to the show. Screw it onto the PCB and start racing. Convenience and user-friendliness are paramount in the gadget's design, and it shows. You easily control the car via Wi-Fi with your smartphone, without having to install an app. An intuitive web interface provides direct control via a virtual joystick. Test your Circuit Cruiser live on the show floor.

Get your unique trade show gadget

The E&A Gadget is only available during Electronics & Applications 2025, from 23 to 25 September in Jaarbeurs Utrecht. A maximum of 1500 cars are available. Do you also want to get your hands on one? Register for free via the website from E&A and collect all the parts yourself on the trade fair floor.