FHI – To be found or not to be found in 2021

COVID-19 has had a major impact on the activities of our FHI members and our FHI organization over the past year. But technology, our extremely broad area of attention and expertise, is and remains a growth market. Technologists have the flexibility and inventiveness to come up with surprising solutions to problems that are initially seen as unsolvable. The pandemic that is currently plaguing us all also represents an opportunity for many: technology is needed now more than ever before.

FHI, the Federation of Technology Industries, sees clouds, but above all, sun. We are convinced that by making the right choices, together with our members, we will have a healthy future for both of us. In recent months, the agency and the boards have met about this with commitment, conviction and dedication. The course that results is a transition of our association; from a more event-oriented organization to a more content-oriented organization. We all have to bring this content online, because the stakeholders in our markets and our FHI members can also be found online.

Today they drive around virtually on the internet instead of on the BENELUX highways. Online presence is currently the alternative to physical stages for marketing and knowledge sharing. 'To be found online or not to be found online' is, in our opinion, the main question that we and our members must ask ourselves in 2021. All this with respect for the objective of our association: 'Putting customers in touch with our FHI members'. The methods to achieve this goal adapt to the spirit of the times, but our goal itself has remained unchanged for almost 65 years!”

The FHI boards and the agency will take the opportunity at the beginning of 2021 to share this future perspective with every FHI member. Our plans have now taken a clear shape and together with you we want to reap the benefits.

Paul Petersen, director of FHI.