Before the summer holidays we completed a branding process in which we worked on the repositioning of our company. This process was led by DNA/LTB.
Why? Proven has been around for over 11 years and we felt the need to sharpen and update our core values.
Repositioning of Gepro
Now that we are back from vacation, we want to communicate about this regularly in the coming months via our website and share via various socials. The customer needs and building long-term relationships remain our raison d'être.
But is our story clear to the outside world? We thought it could be better.
On my wall I painted the following statement:
“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.”
This statement is from Albert Einstein and our 'imagination' was stimulated in a different way during a 'branding' workshop. To avoid navel-gazing we also invited customers and suppliers.
What do they think of Gepro? Exciting…
Right brain gymnastics
We are a real techie club with word thinkers. Used to working with post-it notes during a brainstorming session, sticking them on a flap, merging them, drawing conclusions.
In short, linear thinking by first analyzing, looking for logic and then deriving a direction from that.
But none of this in this repositioning workshop.
We are a real techie club with word thinkers.
Because Dimphy van Heusden (Brand Explorer of DNA/LTB), showed us that this conceptual thinking can be limiting in a creative process. During the start of the workshop it was explained that we were going to stimulate our right brain.
With image, sound, pictures that stimulated visual thinking. After all, “Imagination encircles the world”.
Nice music
For example, there was a part where we were presented with ten music fragments, and each participant had to indicate which one he/she liked best and which one suited Gepro.
The fragments varied from classical to pop and metal. The outcome was a swinging number with a good beat that suits us. We did the same with colours, photos and pictures, always with the question: can you associate this with Gepro and why?
To brood on repositioning
We were kindly thanked for all the input and the workshop was closed. So no results or conclusions. We had to be patient.
Dimphy got to work with all our input and after two weeks of brooding and analyzing (also a bit of right brain..) she came back with her report. But our patience was rewarded. And how! She came up with four core values that really fit us:
- Sprinting skills: our focus is results. The customer demands speed and we have the drive to get projects moving quickly. In sprint cycles of 2 weeks we book fast and visible results
- Exploring: we are always looking for the most effective IoT solution. We want to be a partner who comes up with progressive and innovative solutions. Not possible does not fit in our vocabulary
- Realizers: entrepreneurship starts with a dream. We direct and implement our clients' dreams. Sounds ambitious, but then we do it through co-development
- Connectors: Co-development is only possible through good cooperation. Yes, that has to be between systems, but that can only happen through a productive and respectful connection with the customer to make an IoT transition happen. And having the courage to step outside (technical) paths
Here and there these are big words, but our customers and suppliers told us that we are often too modest. Say what you stand for and what you do well. And take note…
Play of colors
Our current house colour is green, but we have also thought creatively about that. In our next blog we will go into that in more detail. Do you want to say something about our core values? Please let us know!
Written by Ludo Swan
Nederlands