Strength through cooperation and then individual profiling

From October 2021 onwards, we will emphasise this message in the newsletters. Now that all the content is taking shape, that bundled power is certainly becoming clear. The visitor is at the fair for a limited period and that is why an exhibitor wants to profile itself well. The sixteen participants at Machevo Hotspots will demonstrate the added value of cooperation, for example, based on current challenges in the industry. The exhibitors will show concrete, technical solutions.

If an average visitor spends four hours on the exhibition floor and visits an average of fourteen stands, an exhibitor will gain extra benefit from a collective project. The seminar on food safety in industry is already filled and that almost applies to the 'Basics of Industrial Processing' and 'Transport of goods flows in industry'.

An average exhibitor speaks to 75 existing relations and 25 new relations in an exhibition week. This obviously varies greatly per type of company, but such an average does indicate how much extra value is offered by a seminar attended by approximately one hundred visitors.

There are still a few places available in the Machevo Hotspots pavilion. These participants will jointly address the megatrends in, for example, petrochemicals to work with alternative energy carriers. The energy transition, energy consumption and the expansion of the infrastructure will be discussed in general and the challenges in the food industry will also be addressed.

These themes offer opportunities for the participants in the pavilion to demonstrate their expertise.

If you have any questions about current options, please ask Willemijn de Groot