Wednesday, September 11, 2024

Exhibition Training

The World of Industry, Technology & Science (WoTS) 2024 is coming! This year we want to make your participation even more successful with a new inspiring trade fair training.

Why participate in this Stock Exchange Training?

In this training, you and your team will learn how to have effective and targeted conversations with trade fair visitors. From the first greeting to closing concrete follow-up appointments, you will develop skills that help you generate valuable leads and achieve a high return on your trade fair investment. The trade fair objectives of your company are central to this, so that everyone on the stand staff has the same focus.

What to expect

During the training you will work with practical exercises. You will learn how to:

Visitors greeted professionally: A warm, professional greeting lays the foundation for a fruitful conversation.
Ask effective questions: Learn how to quickly and kindly determine whether a visitor is an interesting prospect for your business.
Leading Conversations Smoothly: Discover techniques to guide the conversation while maintaining a relaxed atmosphere, even if you determine that the attendee is not contributing to your trade show goals.
Non-verbal communication: Improve your body language and voice to make a powerful impression.
Referring and Closing Conversations Professionally: Practice how to gracefully transfer conversations to a colleague or close them and schedule follow-up appointments.

How to prepare for the training

With a stimulating assignment about what your company has to offer the market, we prepare you for the trade fair training and thus for the trade fair itself.

Who is this training for?

This training is intended for everyone who contributes to the success of the trade fair participation by conducting conversations with visitors at the stand. Whether you are an experienced trade fair veteran or new to the profession, this training offers valuable insights and techniques that will help you to be even more successful.

Exhibition training program September 11, 2024

Time	Program
9:45 am	Drop in with a cup of coffee or tea and a chat
10am	Introduction & Getting to know other trade fair participants
10:30 am	Proactively greet & quickly assess which visitor is interesting for your company
11.30 am	End conversations elegantly
12.00	Lunch break
12.45 pm	Leading by asking for effective inventory interviews
2:30 p.m	Pause
2:45 p.m	Creating commitment with potentials for next steps after the fair
16.00 hours	Closing drinks and toasting to a successful trade fair participation

Meet Hielke Dijkstra

Hielke Dijkstra works as a trainer consultant within ISA. He will provide the stock exchange training.

Since the beginning of 2023, I have enjoyed working as a trainer-consultant within the ISA team. My journey started in 2002, when I discovered my passion for sales training, coaching and consulting. After fifteen valuable years in both SMEs and multinationals, I have gained a wealth of experience that I now use to help others grow and excel.

Feel free to email or call him (+31629067998) if you would like to get in touch before the trade fair training.

Send an email

Costs

The costs of this trade fair training are €199 per person for members of FHI, FEDA and/or Machevo & Bulk and €349 per person for non-members.

These costs are always charged after completion of this registration, also in case of cancellation. It is possible to send someone else in your place.