Artificial Intelligence

Jarno Duursma is regarded as one of the leading AI experts in the Netherlands. As an author, writer, and sought-after keynote speaker, he has been speaking on national and international stages since 2011. He helps organizations understand the impact of artificial intelligence, deepfake technology, synthetic media, and digital trends.

During his keynotes at WoTS 2026, Duursma addresses a question that preoccupies many technology companies: how is AI changing the way we design, automate, and manage equipment? In doing so, he covers, among other things:

• The impact of generative AI on business
  How does AI make processes smarter, faster, and safer?.
• The changing role of humans in an AI-driven environment
  What does it mean when intelligent systems take over more and more tasks?
• Practical applications of AI
  From predictive maintenance to data-driven production and smart automation.
• Opportunities and risks
  How do you harness the power of AI without ignoring ethical and societal challenges?.

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