Have you come across the term in the past year? Sidekick already seen pass by? But what do we actually mean by this?
Innovations in scientific research
The medical world is changing rapidly and there are many developments and innovations. The result is a great deal of pressure on the existing resources and products that are used daily by our customers. It has also become difficult for a researcher to keep up to date with the latest developments and innovations in the field of equipment. It is difficult to find out what possibilities this new equipment offers. It is our job to ensure that we think along with the researchers. And with our products, increase the chances of achieving great results and new insights.
Who is the sidekick
That is why we have asked the questions again: Who are we? How do we want to present ourselves? And last but not least, who do we want to be there for?
The answer to these questions can be summed up in one term: the sidekick.
We have traditionally been a company that likes to think along. We want to offer assistance to laboratories to achieve successful experiments with the right resources. Just like a sidekick day and night ready to offer support. In addition, a sidekick is more than just a business partner. It is the loyal friend who is there through thick and thin, so even when projects are more difficult than initially intended, we want to sit down at the drawing board with you again. This is where our ultimate dream as a company lies. That we can move mountains for you. But above all, we do this for the heroes who work through setbacks. The thinkers in science and biotechnology who force progress.
This calls for a new look
As a result, this also includes a completely new look. We have already selected a new logo and style. But this is just the beginning.
Want to know more about us? Read the whole story here
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