Dear IE members, friends,
Of course, everyone already knew what the Internet meant a year ago. But that does not mean that people actually used it, and certainly not on a professional level. We are all deeply influenced by our habits and it often takes a generation to change them. We have all experienced how a biological virus has spread the use of the Internet virally. We all work from our home office and now use teams, skype, zoom, meet and whatever they're called, as smoothly as the knife with which we cut our steak.
Today, more than ever, business contacts take place online and our customers, partners and stakeholders in the market all have a digital identity. Just as we did yesterday with events and trade fairs, it remains the mission of our Industrial Electronics branch to bring customers into contact with our members, now also via the internet.
As an IP sector, we have enormous advantages with our more than 220 members and, by extension, as a federation with around 800 members. All our members can use our common online platform, FHI.nl, their own "digital face" to create. That is the first condition for being findable online. Together, all these identities represent an interesting whole for search engines, which value websites of federations more highly than those of individual companies, so that relevant content is ranked higher in searches than content from other websites.
Filling it with relevant content extensive member profile, to which every IP member is entitled from this year, is the first step towards success in the field of online findability. Preparing the content for the extensive member profile is also a good exercise in self-reflection about how one wants to present one's company and which Unique Selling Propositions one wants to put in the foreground. An exercise worth repeating regularly.
Afterwards, we can focus together on writing specific content with which we want to surprise or charm our customers. The extensive member profile is always present as an identification of your company, a role it also fulfills at events, fairs, workshops, etc. Perhaps a somewhat unknown matter for many and difficult to flesh out in concrete terms. No worries. From February, the IP sector will be the first within FHI own editor, Frank van de Ven. Frank's job is to raise the content creation of the IP industry and its members to a high level and how he will do this, he explains further in this newsletter.
But dear friends, let's all start from the beginning and work on filling it professionally extensive member profile, our FHI face on the World Wide Web, because today this is what counts: “to be or not to be found on the net”. It would not only be nice but also very useful to all be done with this by Easter. The earlier the better.
I have every confidence in the “assets” from our IP members and wait with “tension” wonder how the content is in FHI.nl will allow”flow“.
Kind regards, IE,
Dirk Stans, chairman of FHI Industrial Electronics
Nederlands