EXHIBITOR NEWSLETTER WORLD OF INDUSTRY 16-5-2024

On Thursday afternoon, May 23, FHI is organizing the WoTS kick-off in Jaarbeurs Utrecht.

During the kick-off, practical issues will be discussed, such as the exhibition floor plan, the exhibitor manual, improvements around logistics, catering and new possibilities in visitor registration. After the substantive program, we will organize three inspiration sessions for enthusiasts. Below you will find the program and short descriptions of the inspiration sessions.

Register for the WoTS exhibitor kick-off on May 23, 2024 FHI, federation of technology industries

Almost seventy years of technology fair: from Het Instrument to the World of Industry, Technology & Science

This year we celebrate the fifth edition of the World of Industry, Technology & Science. But did you know that the largest industrial trade fair in the Benelux has been around since 1956? We look back at almost 70 years of technology trade fair and discuss with Corné Reuvers of Beun-De Ronde how the role of the trade fair has changed over the years.

On September 26, 1956, the RAI opened its doors for the first edition of Het Instrument. At the time, the fair is a partnership between 41 companies with a desire to run their own course. They were dissatisfied with the range of exhibitions and fairs at the time. For example, Mr. W.J. de Koning of N.V. Kipp of Delft wrote on November 13, 1953: “To Heeren Manufacturers and Traders in the field of Laboratory equipment. The number of exhibitions, to which our companies are invited to participate, has become too large. For various reasons the return on participation in exhibitions is not in accordance with the high costs, which are associated with them.”

After several years of correspondence and meetings, the Association Het Instrument is founded on March 7, 1956. In September that year, the first edition of the fair with the same name which, despite the short preparation time, is a great success, follows. The goal of the companies involved is clear: an independent fair with self-determination in program, layout and promotion, to enable contact between members and the market.

Technological development

In the years that follow, not only the shape and size of the fair changes, but also the range of exhibitors. Corné Reuvers, managing director at Beun-De Ronde confirms that: “There is a huge difference in the offerings. Beun de Ronde sold small laboratory instruments. Over the years that has completely shifted to application-driven equipment.” Beun-De Ronde is one of 41 companies involved in the founding of Het Instrument and has a rich history of its own.

Corné explains that trade show participation, before the advent of the Internet, was mainly about name recognition. “When I was still in laboratory school, we went to the trade fair by bus for a day. That’s where you first got to know the participating companies. Of course, with the advent of the Internet, that has changed. Trade fairs have become more of a meeting place. A place for customers and suppliers to catch up in a different environment.”

After the corona crisis, trade shows and events are entering a new era. In a world where video calling has become the norm, Corné says there is still room for a physical trade show. “People need contact with each other. Sometimes video calling is fine, but if you’re making a big investment, it’s important to build a relationship of trust. Therefore, there is real value in personal contact among other things during a trade show. In addition, a trade show also gives energy to our own organization. Our salespeople and product specialists are on the road a lot, and the trade show is a time to connect with each other as well. It’s almost a kind of team building.”

Collaboration

In 2014, Het Instrument will enter into cooperation with FEDA’s Industrial Automation & Drives trade fair. From then on, both fairs will continue under the name World of Technology & Science. The fair will consist of four worlds: World of Automation, World of Laboratory, World of Motion & Drives and World of Electronics. From 2018, Machevo & Bulk will also become an official partner and the title Industrial Processing will be present on the show floor. From 2022, it will be the World of Industrial Processing.

2024 is the year the WoTS reinvents itself. The world of technology is innovating and the WoTS is moving along. World of Automation, World of Motion & Drives and World of Industrial Processing will be merged into one world: the World of Industry. With that, the title of the fair also changes to World of Industry, Technology & Science.

Federation Het Instrument was founded with the aim of organizing an independent trade fair where suppliers could interact with the market. At the time, cooperation was the basis for the creation of the fair and FHI. After almost 70 years, much has changed, but we are all the more aware of the power of cooperation to achieve technological innovations as well as solutions.

From September 24 to 27, 2024, the fifth edition of the World of Industry, Technology & Science will take place in the Jaarbeurs, Utrecht. Visit the website for more information and register to attend.

New solutions and innovations take center stage at WoTS

One of the reasons why the largest industrial trade fair in the Benelux never ages is because of the market introduction of the latest technological pearls. The World of Industry, Technology & Science (WoTS) is the perfect moment to make yourhet  latest products and boldest innovations world famous.

The High Tech Trophy, the innovation prize awarded during the WoTS, was specially created to stimulate innovation and encourage exhibitors.

Van Beek is seizing WoTS 2024 to put their latest innovation in the spotlight. The company is showing their latest screw heat exchanger. In doing so, they tie in directly with the topic of sustainability and electrification in the process industry.

During the Sustainability & Circularity in the Process Industry seminar, Perry Verberne, director at Van Beek, steps on stage to introduce their latest addition in the field of thermal screw transport.

The new machine developed by Van Beek is closely aligned with the trend of far-reaching electrification and sustainability. “A seminar is the perfect time to elaborate on this,” says Perry. During this seminar, the focus is not on their latest machine, but rather on the implications and potential that electrification and sustainability have on the process industry. “And that new machine, you can come see it live at our booth,” Perry says.

Perry explains that their latest product can yield energy savings of 25 percent in the drying or heating process. In addition, switching to electric heating or drying results in a reduction in CO2 emissions.

During the seminar Sustainability & Circularity in the Process Industry, in addition to Van Beek, KROHNE, Hiflux and Efaflex will also be in the spotlight. Step into the world of tomorrow and be amazed.

Want to know more? Visitor registration is open. Go to the website and create your own seminar program.