FHI Academie - workshop - Dé voorbereiding voor een succesvolle beursdeelname

The preparation for a successful exhibition participation

Participating in a trade fair requires a significant investment. The return on that investment stands or falls with how your team conducts conversations at the booth. In this training, you and your team will learn how to interact with trade fair visitors effectively and purposefully: from the initial greeting to making concrete follow-up appointments.

Practical and interactive, with exercises that are immediately applicable on the exhibition floor. Whether you are an experienced trade show veteran or standing in a booth for the first time, the training offers concrete techniques to help you generate more valuable leads and get a higher return on your trade show investment.

Greet visitors professionally and warmly
Quickly determine if a visitor is an interesting prospect
Smartly steer conversations with the 'leading by asking' technique
Communicating non-verbally and leaving a strong impression
Professionally conclude conversations and schedule follow-up appointments

For whom

This training is suitable for anyone who contributes to the success of exhibition participation by engaging in conversations with visitors at the booth. Within the technology sector, this concerns employees from sales, marketing, engineering, and management who are present at a trade fair or exhibition on behalf of their company.

Program

09:15 Walk-ins with coffee and tea

09:30 Getting acquainted and introduction
10:00 The art of greeting and scanning visitors
11:00 Ending conversations smartly and stylishly
11:30 'Leading by asking': targeted inventory
12:15 Lunch
13:00 Continuation of 'Leading by asking': targeted inventory
14:00 Create commitment for next steps
15:30 Closing drinks

Result

After this training, you will greet trade fair visitors professionally, steer conversations in a targeted manner, and conclude them elegantly with concrete follow-up appointments. You will get a higher return on your trade fair investment and strengthen your organization's image on the exhibition floor.

Location: FHI, Leusden • Duration: 1 day • Price: €495 (members) / €693 (non-members)

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