training

Commercial awareness for technicians

1 day • FHI, Leusden • Members: €495 • Non-members: €693

✉️ academie@fhi.nl
📞 026 78 100 37

Learning Path – Commercial

Commercial awareness

Technical professionals who think commercially make the difference. In this training, you will learn how technology and customer value come together: how to weigh costs and benefits, recognize opportunities that move the company forward, and how to translate your expertise into value for the customer.
The training offers practical insight into commercial processes, skills, and roles, directly applicable to the daily practice of the technology industry.

  • Awareness of your commercial role within your field
  • Insight into commercial processes and how they influence the operating result
  • Recognizing and naming customer value
  • Commercial skills: communication, negotiation, and customer focus
  • Sales pitch structure and techniques

For whom

This training has been developed for engineers, project managers, and specialists in the technology sector who want to think commercially and connect technology to customer value.

Program

  • Day 1: Introduction to commerce and your role. What is commerce and why is it relevant for technical professionals? Commercial processes and roles within a technology company. How does your work influence the commercial result?
  • Day 2: Commercial skills in practice. Essential skills: communication, customer focus, and strategic thinking. Structure of an effective client conversation. Recognizing and naming opportunities.
  • Day 3: Negotiation and client relationships. Basic principles of negotiation in a technical context. Dealing with difficult situations and objections. Your commercial role in projects.

Result

After this training, you will think commercially, know how to translate technology into value for the customer, recognize opportunities for your organization, and be able to communicate more effectively in commercial situations.

Location: FHI, Leusden • Duration: 1 day • Price: €495 (members) / €693 (non-members)

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More information

Would you like to know more or receive no-obligation advice? Email to academie@fhi.nl

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